Michael Stearns
Thumbs Up Guy
Member Since: December 03, 2008
Location: Springfield, OR
Interests: Ecommerce, Web Marketing, Usability, PR
Company: HEROweb Marketing & Design
Michael Stearns has submitted 42 comments:
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There is a definite synergy between the production of education content and blogging. Sometimes, there is quite an overlap between the two. We have seen quite a few site ecommerce site owners get stuck on the blogging because they can't write ... August 04, 2011 |
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You have a good point, John. For those so inclined, Google does have a feedback form for v5: https://services.google.com/fb/forms/newanalyticsfeedback ...June 09, 2011 |
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Hi Eric, You have done a great analysis and comparison. I think the bulk of users are not power users and this "upgrade" will not immediately benefit them. But I don't see Google backtracking on the direction they have gone. Of ... June 08, 2011 |
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Thanks for sharing, William. It looks like Yottaa is offering some great info and resources. [Disclosure - I have nothing to do with Yottaa] :-) May 13, 2011 |
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@Lexiconn, Those are four excellent points. There are avenues for reporting attacks, but the odds of catching the "bad guy" are low. If you are under attack, you do really want to focus on mitigation and damage control rather t... April 06, 2011 |
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Mike, your point is well taken. EV is an absolute in certain industries. And, it will grow in importance as consumer awareness grows. But if I was advising a small Ecommerce site owner who was getting started, had a limited budg... September 16, 2010 |
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Skilaq, Although I agree with your basic point, it is easier said than done to start targeting and get top placement with major brands and generic terms with your SEO. My advice:
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As an update to this article, the Google Analytics team posted some information today on their blog related to Google Instant http://analytics.blogspot.com/2010/09/more-on-instant-search.html They say that some of the "clever" f... September 10, 2010 |
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Bing actually has a similar tool - an AJAX -based search interface. It was available over a year ago, but I don't believe it ever went past the experiment stage. You can search on Google for "The Real Live Search" :-) September 10, 2010 |
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Armando, Hats off to you, and Practical Ecommerce/Ecommerce Developer, that you took the time to investigate the context of Big Commerce's claims. And, you can quote me on that :-) August 09, 2010 |
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Arturas, You bring up a good point. Functionality/Usability testing is critical and, hopefully, is an ongoing process that a site owner is engaged in. Load testing is a little trickier - particularly in a shared environment, since there... August 09, 2010 |
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I am glad you liked the article. Some people get paralyzed because they don't think they can create (or afford) lively holiday graphics to spruce up their site. Even if you can just add text messaging, it is worth it. Putting forth a clear mess... August 06, 2010 |
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Hi Michelle, I wanted to follow up and mention that PEC has posted my article related to migrating a domain. I thought you and other readers might be interested to check it out. http://www.practicalecommerce.com/articles/1966-Te... June 09, 2010 |
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Hi Lori, I would say it is never too late to take action. Massimo had some good suggestions. Before you take steps, I would make sure that you have some good tracking tools in place. Do you have Google Webmaster Tools an... June 09, 2010 |
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Hi Michelle, It sounds like you have been through the ringer. I hope your new situation works better for you. I am writing an article for Practical Ecommerce about transitioning to a new provider. I assume it will be on the site within... June 02, 2010 |
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Frugal1: I concur that a natural evolution of social media success involves using the apps and tools that will afford you maximum efficiency and effectiveness. But I do think job #1, for a newbie, is developing a strategy around how soc... May 26, 2010 |
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Paul, I couldn't agree with you more. One statement in the article I would like to qualify is about social media being a different type of communication than in-person. An online social-media communicator needs to be comfortable with to... May 26, 2010 |
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The Social Media factor is an interesting one and a point well-taken. Monitoring your online reputation is critical. Even if you don't want to participate in social media actively you do want to use a tool, like google alerts or something more ... May 07, 2010 |
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Thanks, Armando. The big thing with #6 is preemptive planning. You should really not need to be limited designwise as long as the design team you have in place understands all the issues of usability and marketing. Often that is not the... May 06, 2010 |
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Thanks for this information, Armando. This study is fascinating and your article provides some great actionable steps. The coupon code request at checkout is a great idea, and this can even be creatively turned into a bit of a game. ...April 08, 2010 |
