Pamela Hazelton
Ecommerce Consultant
Member Since: June 27, 2008
Location: Florida, US
Interests: ecommerce, shopability
Company: http://www.pamelahazelton.com
Pamela Hazelton has submitted 37 comments:
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"...pay-per-click ads tend to generate new site visitors and do not simply divert traffic from organic search result links..." Save for top-of-page AdWords. Plenty of users tend to click that top ad sometimes at the same rate as the fir... August 12, 2011 |
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This is a great list. The only issue I see is Address Verification. A good number of smaller merchants can't justify the costs of third-party verification services. For those merchants - who usually receive less than 100 orders per day ... June 27, 2011 |
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All good points. I wish more store owners would realize the benefit of engaging current and potential customers via blogging. April 26, 2011 |
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The most common downside is not tailoring your offers to the right people. You could wind up investing a lot of time and money and get little in return. Like anything else, you need to understand what people want then go about finding a... April 26, 2011 |
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You shouldn't have to buy servers - the host should have something available for you (short-term integration). I've had a handful of clients who ignored recommendations to rent a temporary solution. They paid handsomely in their lack of sales.<... April 26, 2011 |
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From an SEO (only) perspective, more pages gives you a ability to target specific searches based on color. However, you could always use those colors in keywords for product pages with options. But, I think you answered your question...... April 26, 2011 |
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I love Sprout Social. My only hope is that they introduce more social accounts to sync and track. April 26, 2011 |
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The point is, it doesn't really matter how small the number. You never know who's sitting at the airport, ready to spend big bucks. That, and, being the first in the long line of competition has its benefits - i.e. recognition. February 23, 2011 |
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Molly has a good point, especially if the store itself isn't optimized for conversions - which is much more important than bringing in hordes of traffic. Social media is a great "branding" platform. February 23, 2011 |
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While there are ways companies can leverage more sales via social media, they need to realize that consistency is what makes it happen. Ideally, though, small businesses should be using social media to build the brand and keep it in people's mi... February 23, 2011 |
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This all depends on your actual needs. Most ecommerce carts and/or databases are able to spit out the file you'd need to submit to various directories. Unless you're very pressed for time - or you need someone to massage all your data - you can... February 23, 2011 |
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Please feel free to contact me with details. My site is at http://www.pamelahazelton.com. February 23, 2011 |
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Varsha: Good point. Some merchants are giving too much credit to social media when it comes to interaction. The majority of shoppers still contact via phone and email - in most cases, the percentage using social media to work with a com... February 08, 2011 |
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The wisest investment I made a few years back was in a rolling scanner. I scan everything into my system, then shred. I print every online receipt/report to a PDF and I dumped the physical fax machine. With less printing, I leave my pri... February 08, 2011 |
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Renegade: A customer service call email should simply let the customer know you care and ask him if he faced any issues or had trouble finding what he needed. The purpose of the email is akin to a store employee walking up to yo... February 08, 2011 |
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Great article. Too many store owners focus on SEO and ads and ignore what really helps sell products... shopability. While SEO is necessary, you're right, there are too many so-called "experts" that promise the world. A client of mine s... February 08, 2011 |
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Ah, another element to consider. Because many Skype users will see the formatting. Keep that in mind when calculating spacing for the phone number. February 08, 2011 |
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This is a prime example. It's actually proof that if you want to build for the widest possible audience, you need to consider even the lowest percentage of folk. While underlining may not be necessary (and it really ALL depends on the o... February 08, 2011 |
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As a senior contributor to this site, I've worked with Kerry and his staff since the beginning. I can assure you that this site is one of the most unbiased you'll find on ecommerce in respect to what is covered and discussed. Rest assu... August 09, 2010 |
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Hi: Redirecting to the home page, or just a 404, can confuse visitors. While a 301 redirect would work, what happens to customers who may have bookmarked that product or spread the URL across social media? Instead, consi... August 09, 2010 |
