iPerceptions was founded in 2000 with a simple yet noble goal: to help improve and optimize websites by tapping into the feedback of real customers in the context of actual online experiences. Since then, the company has grown to the point where its survey data provides indispensable insights to a growing list of leading companies. Along the way, iPerceptions has brought forward major innovations in the areas of online surveying, real-time reporting, and open-ended text analysis.