Jill Kocher
Contributing Editor
Jill Kocher has submitted 38 comments:
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Spot on, Carolyn. The 302 redirects used to track affiliate links strip away the link juice so there is no SEO benefit. December 02, 2012 |
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gclarkson: Think about anchor text like this -- the link with the anchor text should point to the page you want to rank for the keyword phrase. Typically that's natural, because the anchor text should describe the page the link points to and yo... October 17, 2012 |
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An update on this story after almost 2 years. From Search Engine Land today: "DecorMyEyes Merchant Vitaly Borker Sentenced...
September 07, 2012 |
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An update: For lots of interesting details on how Google instructs its human quality raters, see today's Search Engine Land's article from 9/7/12: "http://searchengineland.com/google-search-quality-raters-instructions-gain-new-page-qua...
September 07, 2012 |
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I feel your pain, Elizabeth. Redesigns and launches are challenging for SEOs of all levels. Best of luck, and I hope Part 2 helps as well. August 24, 2012 |
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Ricky, you just rocked my world. Thanks! August 17, 2012 |
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Ouch, Ed, that's a very good one. Or at least if you have an intern or even an agency do the work for you, always have someone in-house review the links and content. It's your brand on the line! July 12, 2012 |
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Hi Juan, I think you've missed my point. On-page optimization is how you make your keyword theme heard when there's little competition. It also forms the basis of something to be shouted. The shouting or amplification comes from high-quality, t... May 17, 2012 |
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A follow up to this article: Google is watching and Home Depot is sending a revised and hopefully more accurate letter to the vendors from which they requested links. Read more at http://searchengineland.com/home-depot-to-correct-misleading-lin... April 20, 2012 |
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Excellent point about the PR benefits, innovative18. The cool thing is that good PR also tends to circle around and have SEO benefits as the press link back to you in their articles. April 13, 2012 |
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You're very welcome, Frank. Glad you liked it. I always get questions on how to magically go from keywords to optimization. No magic, just Excel! January 25, 2012 |
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Thanks for the great feedback, Kanti! The webinar will indeed be available at http://www.practicalecommerce.com/webinars/69-Search-Engine-Optimization-Basics. It's not up yet, but soon. January 25, 2012 |
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Tammy L: Great! Good luck to you. Stephan: It's best practice to use SOMETHING as a separator. Some use a colon, but I like to use a colon earlier in the title tag and I think using two looks funny. Personal preference. The pipe charact... December 27, 2011 |
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Hi Bob: Your analytics should be your guide. If you don't have a lot of people trying to access your site by smartphone now, there's probably not a huge need to build a smart phone site. However, if you're in a heavily consumer or impulse marke... December 19, 2011 |
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Excellent, Greg & Jamie -- I agree completely. Companies need to be highly selective about what they allow the engines to crawl. I once had a client accidentally release over a billion pages into the search indices due to facets containing ... November 07, 2011 |
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How could I have forgotten Xenu Link Sleuth?! Add this one to the list, quick. Crawling your site in development with Link Sleuth or another crawler can uncover all sorts of unint... November 01, 2011 |
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Wow, thanks, Scott! You just made my day. If you ever have a request for an SEO article topic let me know - sometimes figuring out what to write about is the hardest part. Cheers. October 13, 2011 |
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Hi Sam, you're right, some JS and some Flash files are crawlable. Unfortunately since I'm not a developer myself, I'm far more able to tell which already-created JS and Flash pieces are uncrawlable than to tell a developer how to purposely make... October 13, 2011 |
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By the way, if you need a Google+ invite to test out your +Snippets, feel free to use my invite link. There are about 140 more invites left on it, so "Grab 'n growl!" as m... August 31, 2011 |
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Thanks for the suggestions, all. But as the author of a wishlist I get to demand ALL of these features. That's what makes it a wishlist and not simply a list of requirements. Many CMS solutions meet some or most of my wishes. But I have yet to ... July 13, 2011 |
