Jill Kocher
Contributing Editor
Member Since: February 05, 2009
Location: Chicago, IL
Interests: SEO, Technology & Shopping
Company: http://webpierat.com/
Jill Kocher has submitted 28 comments:
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You're very welcome, Frank. Glad you liked it. I always get questions on how to magically go from keywords to optimization. No magic, just Excel! January 25, 2012 |
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Thanks for the great feedback, Kanti! The webinar will indeed be available at http://www.practicalecommerce.com/webinars/69-Search-Engine-Optimization-Basics. It's not up yet, but soon. January 25, 2012 |
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Tammy L: Great! Good luck to you. Stephan: It's best practice to use SOMETHING as a separator. Some use a colon, but I like to use a colon earlier in the title tag and I think using two looks funny. Personal preference. The pipe charact... December 27, 2011 |
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Hi Bob: Your analytics should be your guide. If you don't have a lot of people trying to access your site by smartphone now, there's probably not a huge need to build a smart phone site. However, if you're in a heavily consumer or impulse marke... December 19, 2011 |
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Excellent, Greg & Jamie -- I agree completely. Companies need to be highly selective about what they allow the engines to crawl. I once had a client accidentally release over a billion pages into the search indices due to facets containing ... November 07, 2011 |
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How could I have forgotten Xenu Link Sleuth?! Add this one to the list, quick. Crawling your site in development with Link Sleuth or another crawler can uncover all sorts of unint... November 01, 2011 |
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Wow, thanks, Scott! You just made my day. If you ever have a request for an SEO article topic let me know - sometimes figuring out what to write about is the hardest part. Cheers. October 13, 2011 |
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Hi Sam, you're right, some JS and some Flash files are crawlable. Unfortunately since I'm not a developer myself, I'm far more able to tell which already-created JS and Flash pieces are uncrawlable than to tell a developer how to purposely make... October 13, 2011 |
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By the way, if you need a Google+ invite to test out your +Snippets, feel free to use my invite link. There are about 140 more invites left on it, so "Grab 'n growl!" as m... August 31, 2011 |
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Thanks for the suggestions, all. But as the author of a wishlist I get to demand ALL of these features. That's what makes it a wishlist and not simply a list of requirements. Many CMS solutions meet some or most of my wishes. But I have yet to ... July 13, 2011 |
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Social real estate is getting awfully tight on ecom pages with 2 FB buttons, a Tweet button, Google's upcoming +1 button, plus the usual email to a friend and comment/review buttons. Feels the need for a simple and attractive social action cora... May 25, 2011 |
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Hi Sam, thanks and great question. Unfortunately I'm not known for quick answers, sorry in advance :) Since so much of the overlap between SEO & development is in the information architecture, I would grab a white board and sketch o... May 04, 2011 |
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You're right, Louis, it's really about placing content outside of the designed page template rather than in/out of the footer. Above the copyright information is a safe guideline, but as long as its within the designed page template and appears... April 15, 2011 |
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Hi Armando, I'm glad you included the mention of 301 redirects when changing URLs. I haven't worked with Magneto before -- When you change a URL does it auto 301 from old to new when you change a URL? That's a no-brainer SEO feature that all pl... September 02, 2010 |
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Pauls x 2, agreed! August 24, 2010 |
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Hi David, That's the $64,000 question, isn't it. Without seeing the sites or understanding any details, I can't give many concrete recommendations. But of course my first thought is: Sounds like these sites need some content. You've got to put ... August 10, 2010 |
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Hi Louis, thanks for the comment. Agreed, conversions are critical to consider when deciding what to actually optimize for. Unfortunately, I often come across clients with executive management that demand rankings for trophy phrases from a bran... January 21, 2010 |
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There's a tricky question, Original. It comes down to your business's tolerance for risk. I tend to work primarily with large global brands who have a very low tolerance for risk, as do I, so my advice tends toward more conservative "white-hat"... January 21, 2010 |
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Jeff, This is a good reminder that the best way to avoid artificial link building is with legitimate human relationships. Amazing how many etailers fear the potential negatives in "allowing" human relationships with customers -- what i... December 08, 2009 |
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GoogleVictim & George, content syndication is a whole other issue, for sure. There are 2 types of sites here, the content syndicator (the original source) and the content repurposer (receives and reposts syndicated content). Search engines ... October 23, 2009 |
