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Comment to: 10 reasons your mother makes your best beta tester
Hi Derek,
That is a good sign! I increased my font size after my mother said it was a little hard to read. She did, however, find it easy to go through the ordering process which was a relief! It was also kind of funny as she wanted to click th...
May 18, 2012
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Comment to: Online Apparel Sales Explode
Many apparel websites have customer reviews, with many customers taking the time to list their height, weight and/or size so you can tell whether the item is more likely to fit and I think the growth of these reviews have certainly helped peopl...
May 17, 2012
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Comment to: If It's Broke Sell it on eBay
Great post, Danna! And what you sell on eBay it doesn't need to be physically broken either. I've sold shoes that became inexplicably smaller after a couple of wears. Business-wise, you may want to use eBay to shift gift vouchers with nearing e...
May 01, 2012
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Comment to: 5 Unique and Effective Email Offers
Great ideas, Carolyn! I've never heard of the free surprise gifts waiting in your shopping cart idea before - love it!
April 19, 2012
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Comment to: Daily deals: 6 ways they ruin your business, 3 ways they might not
Thanks Casudo, I totally agree with you!
April 04, 2012
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Comment to: SEO Benefits of Responsive Web Design
Does the WPTouch plug-in from Wordpress provide responsive web design?
March 28, 2012
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Comment to: 8 free or low-cost ways to market your website
Hi Rebecca,
that is an absolute pleasure. You know how often I run requests for companies to pitch their particular products and services for blog post compilations! It is the best service ever!
Cheers,
Elizabeth
March 26, 2012
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Comment to: My Love/Hate Relationship with Product Reviews
I enjoyed reading your comments but have to disagree.
In point 1, you say you shouldn't sell a zero-star product etc. Of course not, but it's customers who decide if they think it's five stars or not and their reviews will help inform ...
March 21, 2012
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Comment to: How to Promote a New Product on Your Ecommerce Site
What excellent timing, Armando, I'm about to launch two new products so I'm going to revise my plans and go through your suggested steps!
March 12, 2012
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Comment to: Fake Reviews, a Despicable Practice?
I've had the opposite problem. A customer with an unusual surname asked me to replace his surname with an initial after his name came up on a Google search by his potential employer who decided that his demonstrated interest in my types of prod...
February 03, 2012
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Comment to: 7 Post-Holiday Revenue Generators
These are great ideas, and I think they could be applied throughout the year, not just after Christmas.
January 05, 2012
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Comment to: Behavioral Differences Between Men and Women Influence Shopping
One aspect that wasn't covered was that women do the majority of gift shopping - offline and online - and are tasked with this not only for their family and friends but often for their colleagues and employees, too, while men tend to "outsource...
December 18, 2011
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Comment to: Email Marketing: 3 Tips for Recovering from Content Mistakes
Depending on how drastic the error is, sometimes you can send out an email which is merely 'revised' ie "Your revised December 2011 newsletter".
The open rates are often almost as good if not better than the original one with the mistake (peopl...
December 18, 2011
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Comment to: 'Retargeting' Can Boost Conversions; A Primer
I have just had this happen to me. I was about to buy my nephew some Airwalk boots and then realised I wasn't sure about his size and texted my sister-in-law for the details. I have been a little creeped out by how many StyleTread ad banners ha...
November 23, 2011
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Comment to: 5 Reasons to Consider Drop Shipping
Great article Armando!
Mike, perhaps you can ask the retailer to advertise free shipping on your products over $99. Some of my dropshipping retailers do this to make the price more attractive, while others charge the client, even thoug...
November 23, 2011
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Comment to: Ten Great Ecommerce Ideas for June 2011
June is also a great time to start planning for Christmas, and for promoting your non-perishable items to early bird shoppers who like to buy gifts ahead of time.
November 06, 2011
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Comment to: 5 Simple Ways to Promote Multi-Item Orders
Another possibility to promote multi-item orders if you have too much inventory of a custom product is to create DIY kits.
One acquaintance who had ordered way too many blank t-shirts for her t-shirt business (thanks to a "fantastic deal") cre...
November 06, 2011
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Comment to: 5 Pointers for Using Facebook for Your Ecommerce Business
I saw a wonderful facebook promotion by 1800 Flowers for Valentine's Day last year(?) that encouraged women to "like" their choice of floral bouquets and arrangements, with the idea that their partner would see their "like" show up on their pag...
November 06, 2011
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Comment to: Conversion Tip: Send Customers a Catalog
I produce a mini-catalog (12 pages) of my luxury gift products which I send to my customers with their orders and again with their handwritten birthday cards to encourage repeat orders.
Customers who specify business shipping addresses...
October 28, 2011
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Comment to: Entrepreneur Describes Selling an Ecommerce Business
That is one of the best, most honest and most useful interviews with an entrepreneur I have ever read! Shirley, I would love to hire you myself (not that I plan to sell just yet)!
I am so passing this story on to my network...
October 27, 2011
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