Elizabeth Ball
Luxury hardcover astrology reports for couples and parents
Member Since: May 03, 2009
Location: Sydney, Australia
Company: http://www.itsinthestarsonline.com
Elizabeth Ball has submitted 58 comments:
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I've had the opposite problem. A customer with an unusual surname asked me to replace his surname with an initial after his name came up on a Google search by his potential employer who decided that his demonstrated interest in my types of prod... February 03, 2012 |
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These are great ideas, and I think they could be applied throughout the year, not just after Christmas. January 05, 2012 |
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One aspect that wasn't covered was that women do the majority of gift shopping - offline and online - and are tasked with this not only for their family and friends but often for their colleagues and employees, too, while men tend to "outsource... December 18, 2011 |
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Depending on how drastic the error is, sometimes you can send out an email which is merely 'revised' ie "Your revised December 2011 newsletter". The open rates are often almost as good if not better than the original one with the mistake (peopl... December 18, 2011 |
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I have just had this happen to me. I was about to buy my nephew some Airwalk boots and then realised I wasn't sure about his size and texted my sister-in-law for the details. I have been a little creeped out by how many StyleTread ad banners ha... November 23, 2011 |
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Great article Armando! Mike, perhaps you can ask the retailer to advertise free shipping on your products over $99. Some of my dropshipping retailers do this to make the price more attractive, while others charge the client, even thoug... November 23, 2011 |
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June is also a great time to start planning for Christmas, and for promoting your non-perishable items to early bird shoppers who like to buy gifts ahead of time. November 06, 2011 |
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Another possibility to promote multi-item orders if you have too much inventory of a custom product is to create DIY kits. One acquaintance who had ordered way too many blank t-shirts for her t-shirt business (thanks to a "fantastic deal") cre... November 06, 2011 |
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I saw a wonderful facebook promotion by 1800 Flowers for Valentine's Day last year(?) that encouraged women to "like" their choice of floral bouquets and arrangements, with the idea that their partner would see their "like" show up on their pag... November 06, 2011 |
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I produce a mini-catalog (12 pages) of my luxury gift products which I send to my customers with their orders and again with their handwritten birthday cards to encourage repeat orders. Customers who specify business shipping addresses... October 28, 2011 |
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That is one of the best, most honest and most useful interviews with an entrepreneur I have ever read! Shirley, I would love to hire you myself (not that I plan to sell just yet)! I am so passing this story on to my network... October 27, 2011 |
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Daily distribution is fine but gosh you need an awful lot of material to push that out. Unless it's business news, I don't want to receive anything on a daily basis. I feel like Gap and J.Crew are emailing me almost daily and there's no option... October 18, 2011 |
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I don't get much choice of date in my monthly newsletters as I send them on the 1st of the month(!) but if I haven't sent them out by noon, I start to get queries where the email is and if I've sent it. Sending out my emails to Sydney c... August 13, 2011 |
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Great conversion tips! And you could possibly also use this same technique to test demand with online visitors and existing customers for an upcoming product or service. August 13, 2011 |
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Please add 2 more of my personal favourites to your great list for other online retailers like me to learn from! The first is the excellent www.retailemailblog.com written by the tireless Chad White of Responsys looks at the marketing a... August 13, 2011 |
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If you sell generic, "pick'n'pack" items in huge volume, I would definitely suggest you use a fulfilment company to save time, money and storage space. But if you sell anything that's personalised in any way, or that is meant to be a gift, a fu... June 14, 2011 |
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Another way to save money on shipping is to provide the option for customers to reduce costs by rewarding them for purchasing early in the week for Friday delivery (so many people want their items for the weekend for a special event or to use a... May 25, 2011 |
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There's about a 20% response rate to review requests - and even some of those aren't really interesting enough to include "It was great" - so it's just a numbers game to start with. However, the reviews that get the most "juice" include... May 25, 2011 |
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I think the online retailers who will do the best with smartphones (not iPads) are ones with very simple products which require just the customer's name, address and credit card. If you can dramatically streamline your product selection to thos... May 25, 2011 |
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There may also be an element of "groupthink" in reducing returns where if enough peope rave about the product that the few unhappy customers who exist, think they - not the etailer - made the mistake, and therefore decide not to return the item... May 24, 2011 |
