Elizabeth Ball
Luxury hardcover astrology reports for couples and parents
Member Since: May 03, 2009
Location: Melbourne, Australia
Company: http://www.itsinthestarsonline.com
Elizabeth Ball has submitted 67 comments:
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I wish I'd re-read it over Christmas when I wasn't so busy but I'm getting inspiration again from The 4-Hour Work Week on where and how to cut down non-essential tasks. February 02, 2011 |
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There are some great ideas here but I don't think my accountant would be too happy going through gigabytes of electronic statements, receipts and invoices when it comes time to do my tax! January 26, 2011 |
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It's not just shipping costs that are a turn-off, taxes and credit card charges are too. When you think you've spied something nice for $99, the shipping, taxes and merchant charges can take it up to $130. Charge $119 and you'll probably still ... January 11, 2011 |
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Hi Lee, Thank you for being so honest and letting us know about your business. Not everyone has million-dollar turnover and it's great to read about smaller etailers like yourself who are getting their processes right and making their c... December 18, 2010 |
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Wow Paul - great list! I'm definitely passing this on! December 18, 2010 |
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What a fantastic LinkedIn feature1 You could use to showcase specific items for Christmas, or for tax time, or a special promotion. I wonder if you could use the services option too to promote a competition landing page or a whitepaper? November 27, 2010 |
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Great ideas, Pamela! If you distribute your products through other etailers, contact them to see if they'd like to do a cross-promotion with you for the holidays to include a coupon postcard offer for their products enclosed with your package ... November 22, 2010 |
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I agree, don't over-promote your coupon promotions or it'll train customers to look for a discount. I use the phrase "gift certificate code" which has a different impact than "coupon" (but the same result) as well as emphasising that I sell gif... October 22, 2010 |
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Love the gallery idea and will suggest that to a few friends who have businesses where people can indeed show off their products! October 19, 2010 |
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I think Charles means that by requiring the visitor to enter their data - which will scare off the casual browser - it gains the sales of those who intend to shop. It's quite amazing that only 16% of the top 500 etailers remarket to customers! October 08, 2010 |
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Free shipping definitely works for my customers and for me as a customer. The old one flat fee makes life very simple for all of us. It is so annoying to see a fantastic item online which rises exponentially with the shipping costs, the taxes a... October 08, 2010 |
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I invited 10 customers, 3 regular, 3 new and 4 who had only signed up to the newsletter to attend two afternoon teas in return for giving me their comments and suggestions. There they looked at my proposed packaging for a product I was developi... September 16, 2010 |
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Logan, I really appreciated your courage and candour in revealing how hard it is to get an online business off the ground. I agree, there is no point in reinventing the wheel regarding shopping carts and I also have too much inventory following... August 31, 2010 |
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I really appreciate these tips and especially like Jill Kocher's suggestion to use the same holiday URL to keep links and to do 301 redirects to new dated URLs to save SEO work. August 25, 2010 |
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Is cart abandonment classified as never receiving the sale - or that the purchase is not finalised in one process? I would be very interested in knowing the rates of abandonment recovery ie by contacting a customer regarding an abandoned sale w... August 20, 2010 |
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With the holiday season a major chunk of orders for many online retailers, manyconcentrate almost entirely on the Christmas market, but a sizeable proportion of customers continue to celebrate anniversaries, birthdays, new babies, christenings,... August 20, 2010 |
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I read this report with huge interest. If 9 of the top 10 websites use direct marketing with catalogs, then they've probably been around long enough to have begun with catalogs and added a website as it proved its worth as another sales channel... August 20, 2010 |
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One idea which wasn't really covered is to reprice your highest margin products to automatically include ground shipping plus a little wiggle room and then to promote them as items with free shipping. It's a win-win-win. August 13, 2010 |
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Another method to increase sales conversion is to write your company's address and phone number above your Contact Us email form to reassure wary online shoppers. I only buy from companies who are willing to list where they are located. I am ev... August 12, 2010 |
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I disagree with Richard's suggestion of providing incentives for reducing cart abandonment. The customer might have left mid-purchase to transfer money into their credit card, because their boss was lurking nearby or find out the recipient's si... August 12, 2010 |
