Dale Traxler

Contributing Editor

avatar Member Since: July 14, 2009
Location: Boulder, Colorado, USA
Interests: Cooking, Golf, Reading

Dale Traxler has submitted 15 comments:

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Thanks for adding to the discussion John. Great points. Your post reminds us of how important the USPS is for smaller businesses. First class mail is sometimes the only economical way to ship smaller, lighter packages. We need them to stay aflo...

May 22, 2012

Good approach Andrew. That's another way to add value to your overall product/service offerings. The more value you can add in the information you provide and tools to help the consumer make a selection, the more likely you are to get the sale ...

May 04, 2012

Please sign a petition to allow Crowd-Investing in the US. House bill H.R. 2930 passed in the house on 11/4/2011. Senate bill S.1791 is under consideration, but contains several important differences from the house version which would limit the...

November 30, 2011

Have not really researched much in that area for many years other than a superficial search on Google, so I'm afraid I can't help you out much.

Hopefully someone else who reads this will have some feedback on them or recommend another ...

October 06, 2011

We've been very please with Netsuite since we implemented it. As with any ERP system, there are some migration challenges, mostly around designing your various accounts, their relationships, and creating metadata for items, vendors, etc.

...

July 07, 2011

Good insights Paul.

We are finding Facebook to be a very useful place for marketing research. We get feedback on product images we post and use that to select the images we use for FB ads. We'll be asking more questions as a means of i...

April 28, 2011

Hi Louis, No, we do not send out that many emails. We do 2x a week for different stores and products. I am evaluating doing a "re optin" for emails by freqency or topic to gain a bit more permission, but right now I don't think our subscribers...

April 06, 2011

Paul, Does this mean existing "static fbml" pages that are currently being used will be rendered unusable after March 11th? I'm a bit confused on what that means to us all. I have tested and switched over to the new page layout already and my ...

February 15, 2011

Thanks Kerry. I did know Netsuite was evaluating options. Can't wait on them to make decisions though, big tech companies don't usually lead the curve on stuff like this. I expect one of their partners will figure this out before they do.

...

May 28, 2010

Brad, if you are monitoring this post, question for you. Do you run any of your stores on Netsuite or are all the stores using a different shopping cart? We use Netsuite also and run 4 stores in their environment.

Which other ecommerce ...

April 08, 2010

Our overall unsubscribe rate is around 1%. We see more churn during the holidays and it creeps up a bit then. Before we were sending 2x a week, the unsubscribe rate was about the same as it is now.

Right now our lists are "content" spe...

March 23, 2010

We still run iNumbers and MS Excel for spreadsheets and the Adobe CS4 Suite for page layout, image scanning, web development and those types of activities. Beyond that, we are pretty much in the Saas world.

February 17, 2010

Thanks to Jewelrysprout for adding a detailed commentary on successfully doing business on Amazon. You were very fortunate to get into the Jewelry category when you did.

Interesting that you were able to sell jewelry parts years ago, be...

February 10, 2010

Thanks for all that feedback. Are there any satisfied Amazon merchants out there? There a lot of you still selling on Amazon.

You've convinced me that being an Amazon merchant may have evil attached to it and everyone should be wary, a...

January 15, 2010

Good points and I don't disagree with you at all about the risks. Their data collection is very much worth being concerned about. I am less concerned about it as an advertiser since they don't know what my conversion rate is or what consumer en...

January 14, 2010

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