Dale Traxler
Principal
Member Since: July 14, 2009
Location: Boulder, Colorado, USA
Interests: Cooking, Golf, Reading, Skiing
Company: eBusiness Vision
Dale Traxler has submitted 26 comments:
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I found that to be the case in my old industry as well. That's why it's best to have many tactics in your bag of tricks and diversify your traffic from as many sources as possible. Most of our SEO success was from our content rather than back l... March 28, 2013 |
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Great comments! 21 is way too many. Choose the ones that make sense for your business. A lot depends on the areas you are looking to improve! February 13, 2013 |
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Kgkaraoke - you miss the point. By tracking KPIs for clicks, you can evaluate whether you are wasting your money or not as well as whether you are receiving the level of traffic you are targeting. Whether good or bad, KPIs help you understand i... February 12, 2013 |
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Thanks for all the feedback everyone. I concur that we (as in marketers) need to get better at personalization. In respons to Marv's comment, I think Amazon can be among the worst offenders when they send stale promos for things I bought months... February 07, 2013 |
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I found CSE's to be like more like AdWords - even less effective for the business I was in because they were not a prime spot for shopping for jewelry supplies. But, for someone who sells commodity items and is competitively prices, it is almos... September 25, 2012 |
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Responding to several comments: Rahul - overall, my experience with Netsuite was very positive. The implementation took us about 6 months from the first training to turning on our first online store. Most of that was content creation -... September 05, 2012 |
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Good job Armando. A few additional thoughts here. I believe that if this legislation is enacted and no measure is put into place to simplify the tax collection for each state to the "state" and not "local" level that tens of thousands o... August 16, 2012 |
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Just read an interesting set of statistics on the use of tablets for shopping and eCommerce at http://monetate.com/2011/10/infographic-are-tablet-buyers-taking-over-ecommerce/. A significant take away for me is that conversion rates are... August 16, 2012 |
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Hi Supremeroi, My answer to your questions is "it depends". I think all of your ideas work. Some work better with certain products and markets than others. We used the XX% off at $XXX with great success in increasing order sizes. We als... August 09, 2012 |
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Great input on the other countries and their cultural and holiday differences. Strategies for selling in other countries is probably worth a lot more focus in the future. Thanks for reminding us all! Dale August 03, 2012 |
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Great comments from all of you. Thanks for the input. I completely forgot to talk about the "payment" risks. Fraud is ever present and certainly represents a huge risk for all etailers. I should focused on that more in the article. As ... June 19, 2012 |
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Thanks for adding to the discussion John. Great points. Your post reminds us of how important the USPS is for smaller businesses. First class mail is sometimes the only economical way to ship smaller, lighter packages. We need them to stay aflo... May 22, 2012 |
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Good approach Andrew. That's another way to add value to your overall product/service offerings. The more value you can add in the information you provide and tools to help the consumer make a selection, the more likely you are to get the sale ... May 04, 2012 |
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Please sign a petition to allow Crowd-Investing in the US. House bill H.R. 2930 passed in the house on 11/4/2011. Senate bill S.1791 is under consideration, but contains several important differences from the house version which would limit the... November 30, 2011 |
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Have not really researched much in that area for many years other than a superficial search on Google, so I'm afraid I can't help you out much. Hopefully someone else who reads this will have some feedback on them or recommend another ... October 06, 2011 |
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We've been very please with Netsuite since we implemented it. As with any ERP system, there are some migration challenges, mostly around designing your various accounts, their relationships, and creating metadata for items, vendors, etc. ...July 07, 2011 |
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Good insights Paul. We are finding Facebook to be a very useful place for marketing research. We get feedback on product images we post and use that to select the images we use for FB ads. We'll be asking more questions as a means of i... April 28, 2011 |
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Hi Louis, No, we do not send out that many emails. We do 2x a week for different stores and products. I am evaluating doing a "re optin" for emails by freqency or topic to gain a bit more permission, but right now I don't think our subscribers... April 06, 2011 |
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Paul, Does this mean existing "static fbml" pages that are currently being used will be rendered unusable after March 11th? I'm a bit confused on what that means to us all. I have tested and switched over to the new page layout already and my ... February 15, 2011 |
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Thanks Kerry. I did know Netsuite was evaluating options. Can't wait on them to make decisions though, big tech companies don't usually lead the curve on stuff like this. I expect one of their partners will figure this out before they do. ...May 28, 2010 |
