Mike Darnell
Video works! Your entire website's catalog can be video enhanced in 24 hours
Member Since: August 30, 2009
Location: Hertzliya, Israel
Interests: Ecommerce, video, marketing
Company: http://treepodia.com
Mike Darnell has submitted 14 comments:
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Hi Jill, Thanks so much for mentioning us here. I'm obviously familiar with the stats relating to video and conversions (...in fact earlier this week we published a case study on the specifics of this correlation for jewelry vendors: h... November 30, 2011 |
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Thanks for referring to us in this article, and thanks for doing such a great job of summarizing the current state of affairs in online video for ecommerce. The reality is that incredibly enough videos benefit and boost marketing effort... June 15, 2011 |
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Hi Guys, Nice to see all the familiar faces here... ; ) Video for ecommerce works - plain & simple. According to data we (Treepodia) published last month from a study we conducted on our fashion industry clients th... July 08, 2010 |
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Hi Justin, Thanks for mentioning us in this post - great read! Mike @treepodia treepodia.com May 18, 2010 |
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Congratulations on the new column Justin! Looking forward to reading your thoughts and insights :) Mike @treepodia treepodia.com May 18, 2010 |
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Hi Armando, This is a great post and I particularly agree with the points you make regarding the importance of basing judgment on valid analytics. A few points that might be of interest: 1. Interestingly it seems that vi... March 14, 2010 |
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Hi Kevin, Splendid interview! I couldn't agree more with the points mentioned by Lars and Justin. Everything we're seeing corroborates the figures quoted by Lars. In fact just last week I published a post giving some of the stat... December 21, 2009 |
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I found the lack of disclosure disturbing as well, however in all honesty Justin's Video Commerce Consortium blog has published comments I've made on his posts. the VCC blog has, the very aggressive, Akismet spam filter so you might wa... November 24, 2009 |
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Hi Jennifer, Online spokespeople are an interesting solution to the whole ecommerce-video paradigm. Their effectiveness builds on our brain's predilection to trust human figures, and especially faces that talk to us. There is a... October 15, 2009 |
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Hi Kerry, Interesting talk you had there with Maher Hakim. I particularly enjoyed hearing Maher's tips from the show: "Don't spend a lot of money on producing the video... u can create really nice video by stitching together... October 15, 2009 |
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Hi Armando, After reading your post I was a tad disappointed that in your opinion the growing trend for using video in product listings didn't make the cut. Sure, it's not something you can address to any single company or expo ... October 03, 2009 |
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I was very pleased to read this interview with Maher Hakim. Much of what Maher says echoes things we've learned with our own clients, namely that video enriched product listings can increase conversion rates by anything from 35% (for eyebuydire... October 03, 2009 |
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Quality photography is undoubtedly one of the most important factors in creating customer confidence for e-commerce. With all due respect to the discussion regarding file sizes, I think that far more important are the composition and visual app... September 13, 2009 |
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Consider enhancing your product listings with video. From InternetRetailer.com: "When it comes to product demonstration videos, EyeBuyDirect.com, a web-only retailer of prescription eyeglass lenses & frames, is finding it pays to pr... September 03, 2009 |
