Jagath Narayan
Simple web based order management software for small e-commerce merchants
Member Since: November 16, 2009
Location: Austin, TX
Interests: Ecommerce, Technology, Design, Usability
Company: http://www.ordoro.com
Jagath Narayan has submitted 19 comments:
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Great article! This is a very comprehensive description of free shipping strategies. September 27, 2011 |
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Shirley, this is a great article. Here is my observation on this topic. It is okay to just focus on sales, marketing, SEO and traffic (all the sexy stuff) when you are just getting started. You can live with a chaotic backoffice process for a l... March 25, 2011 |
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Though this is an old article, I think that most of the stuff discussed here is still applicable. I like the quote "dreaming of creating an avalanche of business, only to have that avalanche bury the company and its fulfillment infrastructure".... September 07, 2010 |
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Good suggestion. I have seen non-ecommerce sites use this idea. Take a look at Hubspot's http://grader.com/ for example. Manish, I like your point too. But I think "Like" button is psychologically easier to understand for most people t... September 07, 2010 |
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Good article. Here is one more point that is related to #9. Your back office operations should be prepared to deal with the increased traffic too. Whether you are a one-man operation filling orders from a garage, or running a large ware... August 10, 2010 |
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Excellent article! Thanks for sharing the actual numbers too. Many ecommerce business owners often focus only on the unit economics of the products they are selling and miss out on the savings opportunities on the peripherals. How about... July 06, 2010 |
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Armando, It is very helpful to have book reviews too in this forum. Thanks. Another great read on the same topic is the book from the founders of Hubspot - called https://www.amazon.com/dp/0470499311?tag=hubspot-20&camp=0&a...
January 18, 2010 |
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While these are good apps representing their parent sites, I believe that they do not fully utilize the capabilities offered by the iPhone platform. When new technologies arrive, most people blindly copy over their existing model to fit the new... January 05, 2010 |
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Point #6 (calculate optimum level of discount) is great. Yet another example that highlights the importance of measurement-driven management. Small e-commerce merchants too can perform these calculations with minimal effort. Point #7 re... January 02, 2010 |
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@Robert. You raise a great point. "Free shipping" does have a psychological impact on the shopper and may result in increased sales. I came across a recent Comscore report that supports this argument. According to Comscore, 42% of all e-commerc... December 31, 2009 |
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If the merchant is using a hosted shopping cart like Miva, then doesn't the PCI compliance responsibility lie on the host or the shopping cart company? I understand that the merchant needs to do it if he is running his own servers. December 12, 2009 |
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@frank65l - To add to Darpan's comments above, you should Google Analytics to measure the "conversion funnel". It is a great way to identify the "hurdles" in your webstore, or the places where customers are exiting during the shopping process. ... December 09, 2009 |
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Just to add to my earlier point, try listening to the latest TV commercial from Walmart (about Christmas shopping and buying online from walmart.com). See how you like the sound of "and the best part? shipping is completely free". That... December 08, 2009 |
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Shipping & handling is just one more "psychological hurdle" that the consumer has to overcome to make that purchase. The first, obvious, hurdle is to get them to open their wallet and pull out the credit card. Shipping & handling is the... December 08, 2009 |
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Thanks. Good honest interview addressing the concerns about competing with your hosting partners. I do agree that most small businesses are interested in the SaaS route, whether hosted by the vendor of by a hosting partner. The "install/configu... December 08, 2009 |
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Just a word of caution while "link building". Be careful of link exchange schemes. Google does not like them and will penalize your site if you cross the line. http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=663... December 04, 2009 |
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Good list of ideas. I particularly like the one on keeping social media strategy relevant to your business. There is quite a bit of hype on social media marketing these days. However, Twitter may not be the best way to reach your customer based... November 30, 2009 |
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Having a clutter-free, user-friendly website is also important to improve the site's conversion ratio. I have observed that small business ecommerce merchants often ignore the importance of the site aesthetics, and usability. Customer interview... November 24, 2009 |
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Great article with tips on improving the customer experience. I like points #3 and #6 especially. Shows how important it is to maintain the inventory information up to date on the webstore. November 16, 2009 |
