Paul Chaney
Contributing Editor
Member Since: June 27, 2008
Location: Lafayette, Louisiana
Interests: online marketing, social commerce, business blogging
Company: http://www.chaneymarketinggroup.com
Paul Chaney has submitted 112 comments:
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Craig, I have to admit the closure of Payvment came as a shock. And while I do think f-commerce has a future, I tend to adhere to something Shopkick CEO Cyriac Roeding once told me. He said the key to social commerce is "shopping first, social ... May 01, 2013 |
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It is big, but the ability to crop reduces the size to something less gigantic. I used it to create a reasonably-sized cover. March 19, 2013 |
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Thanks everyone for you comments. Keep content focused on what provides value to the reader - reviews and how-tos work very well - syndicate via social media with @mentions to those referenced, and, yes, website reviews are a great idea, too. ... February 25, 2013 |
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Pam, I provided detail for six, but listed four others that should be considered, as well. January 27, 2013 |
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Thank you Elizabeth. Good tip on point #7. Shweta, I'd say the more, the merrier, so long as it's quality content. Quality trumps quantity these days, but if you can produce both, that's best. January 27, 2013 |
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Thank you for this excellent exposition on Facebook's Graph Search. It's probably the best article I've read on the topic to date. I notice that you mentioned Facebook Places and Pages. The difference between the two could be confusing... January 21, 2013 |
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The images do not link back to the originating site, but you can include a link in the caption that does (use a URL shortener). Instagram has reverted to a version of its TOS that dates back to October 2010. As to your question regardi... January 04, 2013 |
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I predict that Google+ will surface as a goto social network in 2013. In order to do that, however, the API is going to have to become more open. For example, the social media management tool I use does not yet allow for content syndication to ... December 31, 2012 |
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Regarding my previous comment where I mentioned "Collections," let me add some more detail. Similar to Pinterest, it allows retailers to upload images, which can be clicked for more information and make a purchase by clicking on a "buy... October 22, 2012 |
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Very good advice Itai and, considering you are steeped in the social commerce space with Ventribe, it's well taken too. When it comes down to it, social sharing just makes good business sense. However, retailers have to have a "share, ... October 21, 2012 |
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Toni, I had not heard of that site, so thank you for bringing it to my attention. I'll have to check it out. Another site that fits this genre is Shopinterest.co, which turns Pinterest boards into online stores. I'm sure we'll see more of the s... October 17, 2012 |
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Elizabeth, with its faltering IPO Facebook is forced to find new ways to garner revenue. After all, at this point the company, like every other publicly-held company, is beholden to its shareholders, many of whom have been severely disappointed... October 17, 2012 |
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I guess it's within Forrester's purview to dismiss smaller retailers out of hand, but I concur that its report is heavily weighted to larger brands. Smaller retailers have the nimbleness, flexibility and freedom to figure out how to ma... October 02, 2012 |
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Social commerce is maturing out of its infancy, but still is very much in an era of experimentation. Companies that see it simply as another channel to implement a traditional ecommerce strategy are missing the boat. The approach has to be tune... September 25, 2012 |
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Dean, I'm glad you found the post helpful. Bottlenose is an everyday use tool for me. I have to admit not realizing that Hootsuite provides the capability of posting to G+. I'll have to check that out. September 19, 2012 |
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You're welcome Brit. I call em like I see em. Jing is an indispensable tool in my tool chest, which I use on an almost daily basis. September 05, 2012 |
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Very good point Michael and well-taken. You're correct to suggest that "trust" has to do with disclosing credit card information, as opposed to trust in a more general sense. What I was angling for in the post was to recommend that mer... August 24, 2012 |
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Brit, it's a start anyway. I think there is a real fear that social media engagement has to require an inordinate amount of time when, in truth, it does not. One key to effective time management is through the use of a social media management p... August 16, 2012 |
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The lack of an API that would allow social media management tools to syndicate content make it almost a no go for me. Like many who read Practical Ecommerce, my time is limited and I don't have the luxury of going to each and every site where I... August 15, 2012 |
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eWay, I think it has to do with intent. By that I mean "shopping first, social second." I don't go to Facebook to shop, but if I happen to see something a friend shares that appears in my newsfeed, I might be interested. (That's called "discove... August 10, 2012 |
