Russ Somers
Director of Product Marketing
Member Since: November 29, 2009
Location: Austin, TX
Interests: eCommerce, video
Company: http://blog.invodo.com/
Russ Somers has submitted 10 comments:
 |
|
Great summary, Armando! Nicely sums up the benefits video-using retailers are realizing. On the 'videos provide more information' concept, I think it's key that the information is provided in context with a human being. Information abou... June 13, 2011 |
|
Useful article and solid recommendations! I would add Conversion expert Jeffrey Eisenberg @jeffreygroks. I'd also suggest Practical Ecommerce's own Armando Roggio at @ecommerceboy December 23, 2010 |
|
Great article on a topic that's always fascinated me. I've always wondered about the "Nova/no va" confusion. Pemex, the Mexican oil company, sold regular gasoline as 'Nova' and unleaded as 'Magna Sin'. So for some reason it worked for g... August 24, 2010 |
|
Thanks Armando. I'll have to try Feedingo. I go between Google Reader and Feedly, but haven't yet found the perfect fit - perhaps Feedingo is it. August 23, 2010 |
|
Great article, Bill. Highlights that there are a lot of low-hanging-fruit opportunities for retailers to move from PPC to organic. One other is using video and submitting a video sitemap to Google. This is a huge way to stand out, as Fo... August 11, 2010 |
|
Great summary, Bill. One other suggestion that we often give our clients at Invodo (full disclosure: yep, I work there): create separate versions of the product video for YouTube vs your own site. There are a couple of benefits there. ... June 29, 2010 |
|
Interesting product, Armando - I hadn't seen someone make this process self-serve before. Smart idea! I think you're spot on with the suggested strategy of using true video to cover as much of the catalog as possible starting at the int... June 23, 2010 |
|
Thanks Justin! Great writeup highlighting that there are costs and compromises involved in any of these four methods. Basically you're trying to optimize for scalability vs effectiveness. Auto-video and manufacturer content are the most scalabl... May 17, 2010 |
|
Exciting news! This fits right in with Demandware's focus on making things as simple as possible so that their customers can focus on managing their businesses. April 08, 2010 |
|
Good insights! I'd love to know more about the assertion that video has more impact for higher-ticket items. In November of 2008, Jennifer Meacham from Practical eCommerce reported on the high impact Archie McPhee found on novelty items - hardl... November 29, 2009 |
