Louis Camassa
VP of Web Services, TechXpress
Member Since: August 20, 2008
Location: San Luis Obispo, California
Interests: Ecommerce
Company: http://www.techxpress.net
Louis Camassa has submitted 90 comments:
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Hi David-I don't think it it's a ploy to get more businesses to use Adwords. Adwords and non-paid rankings are two totally separate marketing avenues. As such, they have wildly different statistics. It is still possible to optimize for your key... December 05, 2011 |
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Thanks for the feedback, it's good to hear from everyone! squidly, I like your idea of having a website of all small businesses that fail. Would be nice to see their reasons for failure as well. Sometimes it helps to know what not to d... September 13, 2011 |
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Thanks Tracy! Good to see you offer training to help those just starting out! September 07, 2011 |
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Hi Armando-you have relevancy on here (list segmentation), but I think what most business miss is developing relevant email campaigns based upon customer purchases (and lack thereof). For instance, it's rare I receive an email newslette... June 20, 2011 |
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Hi blake - thanks for the feedback. Isn't the interchange fee rolled into the rate fee? June 13, 2011 |
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Hi Kara-can certainly empathize where you are coming from! The post above has some good advice. What I've found that helps when dealing with multiple mission critical problems is to write down each problem, and then develop multiple different s... May 04, 2011 |
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Armando-interesting points! From another vantage point, what about the business choice itself? That is, what is being sold, for how much, etc...? For those weak on the skills you mention, they could still be very successful if they have... May 02, 2011 |
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Nice post Carolyn! Email marketing continues to be one of the top 4 or 5 revenue producing sources for eCommerce websites (as per MarketingSherpa’s 2009 Ecommerce Benchmark Report). I can also vouch for this statistic with the dozens o... April 29, 2011 |
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Jamie, That's a large investment of time; are you able to record any sales increases with this new checkout option? Are the customers that are using it new visitors, or repeat customers? Why did you choose to invest in this feature? ...April 27, 2011 |
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John, Tens of thousands of orders within an hour will definantly require some processing power from your servers. Does your host offer cloud/elastic services? Check out http://aws.amazon.com/ec2/ - what is great about this type of servi... April 25, 2011 |
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Regarding the point about "Content and links placed below the footer", use the "mega footer" to create additional links and content. For example, see the footer of; http://www.977music.com/, http://www.zappos.com/, http://www.mightyleaf.com/, a... April 15, 2011 |
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I'd liked to hear from other eCommerce store owners which shopping comparison sites perform the best? I have many using Google, Bing, and The Find-Google definitely returns the best; Bing very low sales, and The Find, nearly nothing. April 14, 2011 |
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Regarding the site design; really, low prices trumps design every time. The study you reference is rather biased as it asks people their opinion on the design or creditability of a site. Of course they are going to share their opinion (positive... April 12, 2011 |
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Carolyn, Thanks for the great suggestions! How are you segmenting your lists? Are you storing data from your customers purchases within your email marketing system? April 08, 2011 |
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Paul-wonderful summary! I always liked the Q&A section at http://store.apple.com/us/questions/product/H1991ZM/A?mco=MjA2NTEwNjk I would think larger ecommerce operations would want their own home-grown system so they have more contr... April 06, 2011 |
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Hi Dale, you raise some great points! Regarding your competitors promotions/emails; are you sending out as many emails as them, and as frequently? April 04, 2011 |
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While many of these carts seem to have the basic features, which one is easiest to modify to include more complex functionality? April 01, 2011 |
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Good insight Paul! There is also the debate that Tweets add value for link building purposes (helping to increase your organic search results). You can see an interesting article/experiment at http://www.seomoz.org/blog/exactly-how-powerful-are... March 30, 2011 |
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@James - thanks for the feedback, SEO is a changing landscape and requires a lot of patience to master, then when you think you have mastered it, the game changes! March 28, 2011 |
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Well said Paul! If you are just starting your channel, it will take time to gain some followers. Try searching for other related Youtube channel owners, and partner with them to promote your products. You could offer to give them free products,... March 21, 2011 |
