Chris Goward
CEO
Member Since: January 08, 2010
Interests: Conversion Rate Optimization
Company: http://www.widerfunnel.com
Chris Goward has submitted 2 comments:
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Excellent reminder to take a scheduled approach to improvements rather than the (more typical) reactive-overhaul approach. I would add Resolution 6: Begin a Continuous Landing Page Optimization discipline. January 26, 2010 |
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Split testing will definitely increase your ecommerce conversion rate -- if you test the right things. Check out this case study of how BabyAge.com increased sales by 22% with a Product Page template split test: http://www.widerfunnel.c... January 08, 2010 |
