Debbie Levitt is the CEO of eBay’s first Certified Service Provider, As Was (Aswas.com), which offers services for online sellers including branding, design, and personalized sales and marketing strategies. Levitt is eBay’s first Certified Consultant and the first Education Specialist trained by eBay. Her recognized expertise as well as her approach to online branding, marketing, and strategy are redefining the model of what are “good” eBay listings, eBay Stores, or websites.