Rob Holzer
eMarketing Manager
Member Since: February 09, 2010
Location: Colchester, CT
Interests: web design/usability, analytics, ecommerce in general
Company: http://www.ssww.com/
Rob Holzer has submitted 9 comments:
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Comment to: SEO and PPC: Synergistic or Cannibalistic?
hahaha... Brian, I was thinking the same thing. They say you can and should run the test on your own as well. The only problem there is that some marketers have accused Google of pushing your organic results down if you have a paid ad showing. ...
April 09, 2012
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Comment to: Lessons Learned: Lee Wright with Ma Mi Skin Care
Hi Lee. I agree with Elizabeth regarding customer service- keep up the great work. I do have one observation / suggestion to think about. If you are planning on trying to sell your product in retail stores, continue with your ppc program (maybe...
December 21, 2010
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Comment to: Internet Explorer 9 to Include Tracking Protection, Content Blocking
Apparently Firefox is jumping on this too. It would be a big mistake to block all third-party cookies and content-- too much of the ecommerce world is driven by it-- heck, 75% of the internet is probably third-party driven. With any luck, the u...
December 21, 2010
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Comment to: Debunking Myths from the Top 10 Converting Websites
Good topic! I can relate to this- my company, S&S Worldwide (a cataloger), sees a VERY healthy conversion. While we do make it fairly easy for new visitors to convert, repeat buyers drive our conversion rate much higher- they already know w...
July 22, 2010
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Comment to: Lessons Learned: Rob Holzer with S&S Worldwide
Hi Rob (LexiConn). Small world- I'm pretty sure I walk by your office on Norwich ave at lunch every day.
--Rob Holzer
July 13, 2010
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Comment to:
Great response, Pamela! I would also like to add that a certain level of abandoned carts is healthy. Once you've covered all bases and your abandoned cart rate has dropped from 80% down to 70%, you should be looking for ways to bring some of th...
July 06, 2010
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Comment to: Trade Shows Worth Considering
Attended Internet Retailer last month (June 8th - 11th). That was a great conference. Hoping to attend Internet Retailer's Web Design and Usability conference in Feb 2011.
July 06, 2010
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Comment to: The PEC Review: WooRank Website Analysis Tool
I completely agree with this:
"keyword density strategies are in no way helpful for SEO. Stuffing your copy with keywords is a really bad idea"
The only reason I ever practiced any of the so-called "best practices" is because it was the...
June 18, 2010
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Comment to: Mobile Commerce: Better to Create an App or a Mobile-optimized Site?
"Perhaps Google engineers will find that site owners who make the effort to create a mobile site for their visitors are more trustworthy and important, and thus more relevant."
...the minute this happens and is recognized by "black hatt...
February 09, 2010
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