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Comment to: 5 Timesaving Social Networking Tools
Sprout Social looks good, too bad they don't have a free version.
October 21, 2010
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Comment to: Shopping Cart FAQ: How to Evaluate SEO Effectiveness
Great article Jon, I look forward to more in your new monthly column.
October 19, 2010
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Comment to: The 4-Step Twitter Strategy
Good list of tools and "engage" tips Paul.
I wish more would follow your tip of tweeting in moderation. I think some feel if they flood the tweet stream they're helping themselves in some way. When I start seeing a constant stream of no...
October 15, 2010
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Comment to: 'Deal-of-the-Day' Coupons Help Merchants Attract Customers; 4 Tips
Great tips Paul, thanks for posting. The Facebook Group Deals app sounds really interesting... I'm heading over to check that out.
October 07, 2010
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Comment to: How To Price Shipping and Handling Fees
Very helpful spreadsheet John... thanks for sharing.
September 30, 2010
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Comment to: Google 'Instant' a Game Changer?
I agree Jill, it's painfully disruptive. Although I'm sure it will grow on me as I use it more.
September 21, 2010
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Comment to: The PEC Review: Internet Explorer 9
Great write up Armando, it'll be interesting to see how soon someone finds security holes as usual.
September 21, 2010
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Comment to: Four Apps to Create Facebook 'Welcome' Pages
Interesting apps Paul, I wasn't even aware of them. I agree with your last comment, keeping prices affordable for smaller merchants will be the key to their success. For example TabSite. Looks great, but $5 to $15 a month? That kills it for me....
September 02, 2010
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Comment to: Pay-Per-Click Advertising: Six Metrics that Drive Performance
Bounce rate is what I always find interesting to watch and try to improve on. Sometimes I'll have a product with a high bounce rate, but sales are great... and vice versa. It's always a fun challenge to experiment with different things to impro...
September 02, 2010
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Comment to: Conversion Tip: Reduce Abandonment by Publishing Voucher Codes
Very interesting Charles, I had never thought about this approach before.
I don't think affiliates would like it much.
August 31, 2010
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Comment to: Conversion: Pros and Cons of Four Checkout Methods
Good points Pamela.
My personal least favorite method is #2, page reload... unless it's done right.
There are many sites I've shopped at that use the page reload, then they don't highlight what was added to the cart. The buyer i...
August 26, 2010
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Comment to: Facebook 'Places' Helps Local Businesses
Great article Paul... you highlighted some great tactics for businesses.
I think one of the main roadblocks is simply getting enough people to use Places.
The younger generation will adopt it, but the older generation will be ve...
August 26, 2010
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Comment to: Email Marketing: The Three-Part Plan
Great article Carolyn. Made me think again how I need to implement a few trigger based emails. Haven't done it yet because as you said...technically difficult, at least the ones I'm thinking of.
BTW, glad I found your article and site S...
August 19, 2010
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Comment to: Holiday Tips for 2010, Part 3
Andrew highlighted a very important point with utilizing coupon and marketing messages on all the CSE's. I'd like to expand on this a little and recommend that all of the available fields in your CSE datafeeds be used. Don't just use the requir...
August 17, 2010
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Comment to:
I agree with Pamela... a 301 or 404 would be confusing. I place a notice that the product is no longer available and then post thumbnails of recommended alternative products.
August 09, 2010
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Comment to: Top Tips for eCommerce Customer Service
Great article Louis. #1 is especially important in my opinion. There are so many times when I've ordered things and email responses to questions are completely inadequate. It's so easy to add a hello to a beginning of an email and a thank you w...
August 02, 2010
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Comment to: Conversion Tip: Which Conversion Rate to Measure?
On avg, 30% funnel rate... that's really nice to see since I'm getting around 70% at my online store. I guess I'm doing things right :-)
August 02, 2010
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Comment to: Eight Copywriting Rules for Increasing Conversion
Great points Pamela. I see so many stores not following your rule #2 and 3. I've found rule #5 (address common questions) to be key on my stores product pages. By updating my product descriptions from time to time with answers to common questio...
July 28, 2010
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Comment to:
In my opinion yes, still an issue. I've never tried a fraud solution company, but I'd be interested in hearing what others who have tried one think about them.
July 23, 2010
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Comment to: Not PCI Compliant? No Problem
Great article Kerry. And I do not think the title is misleading.
The issue is not a problem now simply because it is not being widely enforced. There's still a haze covering the whole topic.
With that being said though, the issue should be a p...
July 20, 2010
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