Charles Nicholls
Founder and Chief Strategy Officer
Member Since: July 20, 2010
Location: UK
Interests: eCommerce, eMarketing, web analytics, social media, retail
Company: http://www.seewhy.com
Charles Nicholls has submitted 10 comments:
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Great piece Carolyn - thank you for sharing. Charles August 23, 2011 |
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Asasson: Yes, once a Facebook Fan has connected, you have the email address and consent to send to it. July 07, 2011 |
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There's an MIT study that shows that 90% of ecommerce leads go cold within one hour, so Eckler's advice is spot on. This also suggests that live chat may be an effective alternative to email for enquiries. We have also measured how long... May 19, 2011 |
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While the point of this article is to put the case for Facebook stores, setting up web stores to sell products on Facebook is not a priority of most ecommerce teams. SeeWhy polled some 476 eMarketers back in June last year, and we fou... January 21, 2011 |
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Hi Paul Great article! The best opportunities for social commerce on Facebook (fCommerce) are undoubtedly where there is some natural social element to the purchase, so entertainment, travel, music etc. all fit the bill. These t... January 13, 2011 |
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Hi Carolyn Great to see your article! This must elevate you to guru status in this field. :) When it comes to abandoned shopping cart and browse abandon emails, we’ve found that timing of these emails is important. It is clear t... December 09, 2010 |
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Hi Manish Thanks for your comment. In many ways I agree with you about the treadmill of discounts, promotions and offers that many companies find themselves on. Recruiting the ‘wrong type of customer’ with promotions has never been a re... September 02, 2010 |
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Lee-Roberts & Mark You both make very good points. The research features top converting websites which are naturally bigger, recognized brands. Remember that the methodology selected only those companies with a minimum of five million uniqu... August 26, 2010 |
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erkatpat43 & Lee_Roberts The conversion rates here are based on Visitor-to-Sale conversion rates. If you download the report itself, there’s a section on methodology. It’s based on Nielsen panel data, and specifically excludes the C... August 26, 2010 |
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Visitor (the #1 comment): You’re right, that more of the top ten now offer a guest checkout. When the primary research was conducted a few months ago, this was correct. I’ll update the research report – thanks for pointing this out. I think th... August 26, 2010 |
