Carolyn Nye

Director, Digital Interactive Group

avatar Member Since: August 06, 2010
Location: Essex, CT
Interests: Email Marketing; E Commerce
Company: http://www.USAdata.com

Carolyn Nye has submitted 6 comments:

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Thanks for the great comments!

@Tim- Great article! I couldn't agree more with those points. I heard a recent presentation on email marketing where it emphasized that a subject line's only purpose was to drive the open rate, and thought...

March 19, 2013

Thanks everyone for the great comments!

@Stan- Great questions. I have two articles that discuss specifically what I refer to as 'Transactional Emails' and 'Triggered Emails' (Links to both below)

Transactional Emails: <a hre...

February 20, 2013

Hi Charles-

As always- excellent points. Fabulous job filling in the gaps and addressing the more complex issues regarding these messages. We are using Silverpop real time transact API. We track back to both online & offline orders ...

December 10, 2010

Thanks again Cord! Really appreciate you tying together some real-life examples of easy solutions that can work for sites out there- especially ones that are good choices for small business on a tight budget. And glad it's significantly adding...

December 09, 2010

Thanks again Cord for the great comments! It is amazing how much a well thought out transactional plan can benefit any business.

October 19, 2010

Thanks for the comments! Cord- thanks for sharing the recommendation for a free open source add. Sounds like it's working well for you.

Steve- They can be technically challenging to start - I feel the pain :) Good approach is start wi...

August 24, 2010

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