The eCommerce Minute Episodes
Google Analytics
Google Analytics is a very useful tool for tracking and analyzing site traffic, however, the level of detail can overwhelm many peop... 0 Comments | Read More »
Use Good Videos to Increase Trust
Many experts believe that shopping cart abandonment stems from uncertainty. Shoppers either don't trust the merchant, are unsure of ... 0 Comments | Read More »
Engage Customers With Ratings and Reviews
Ratings and reviews can engage customers and encourage visitors to return more often to read recently updated content. It is even be... 0 Comments | Read More »
Launch Content-Rich Sites
Appeal to search engines by launching sites that are content rich with lots of free information, audio clips to listen to, and instr... 0 Comments | Read More »
Know the Strength of Your Offers
Most merchants are in a hurry to launch an online store without taking time to do some research. A merchant needs to have a clear un... 2 Comments | Read More »
Success Metrics for A/B Tests
Web marketing specialist Claudiu Murariu advises, "When performing A/B tests make sure especially of two things: to have statistical... 0 Comments | Read More »
Keep Information Consistent Across All Selling Channels
To ensure cross-channel consistency, SKUs, prices and product information should be the same online and in-store so they can be trea... 0 Comments | Read More »
Ease the Pain of Tax Season with Online Incentives
Advertising specialist Mike Sprouse says take advantage of tax time. "March is the height of tax season, which makes it the perfect ... 1 Comments | Read More »
Basic Social Marketing Tips
Social marketing is important and time consuming. If you are serious about it, make a specific plan, commit to being regularly activ... 0 Comments | Read More »
Some Free Comparison Sites
Take advantage of the free comparison shopping sites available. For instance, Google Product Search is a staple of any shopping chan... 0 Comments | Read More »
Comparison Tool Helps Reduce Returns
If your products are technical with many features or detailed specifications, make sure your ecommerce software has a comparison too... 0 Comments | Read More »
Lead the Eye to the Action
Want people to click that "buy" button? Be sure to design your web pages to lead the eye to the action spot. Take advantage of the f... 0 Comments | Read More »
Free SEO Information for Beginners
A great source of free information for beginners can be found at SearchEngineBook.com. It will provide you with the 'ABC’s' of SEO. ... 0 Comments | Read More »
"Add to Cart" vs. "Buy"
Use phrases like "Add to Cart" on your buttons rather than phrases like "Buy." Consumers don’t like commitment. It is like saying "W... 0 Comments | Read More »
Consider Mobile Commerce
Online retailers should consider that much of their future traffic could be coming from mobile devices and take steps to make sure m... 0 Comments | Read More »
Get Started in Social Media Marketing
You can get started in social media marketing by finding others with like interests. Be patient, be honest, be genuine, and share me... 0 Comments | Read More »
Create an iPhone App on the Cheap
Creating an iPhone app is not necessarily cost prohibitive. It takes a lot of creativity to find someone to do the work relatively c... 0 Comments | Read More »
Experiment With New Products
If you want to find new products, monitor your competitors, keep a close eye on your sales, and stay up to date on the trends in you... 0 Comments | Read More »
Get Mobile-Optimized
Today's ecommerce merchants should make sure they are on a platform that outputs their site for a range of mobile devices and has an... 0 Comments | Read More »
Seek Volume Discounts
Always seek out volume discounts from your vendors. Many vendors require a minimum dollar purchase. Use that opportunity to increase... 0 Comments | Read More »
