Practical eCommerce

 
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Google Analytics

Google Analytics

Google Analytics is a very useful tool for tracking and analyzing site traffic, however, the level of detail can overwhelm many peop... 0 Comments | Read More »

Use Good Videos to Increase Trust

Use Good Videos to Increase Trust

Many experts believe that shopping cart abandonment stems from uncertainty. Shoppers either don't trust the merchant, are unsure of ... 0 Comments | Read More »

Engage Customers With Ratings and Reviews

Engage Customers With Ratings and Reviews

Ratings and reviews can engage customers and encourage visitors to return more often to read recently updated content. It is even be... 0 Comments | Read More »

Launch Content-Rich Sites

Launch Content-Rich Sites

Appeal to search engines by launching sites that are content rich with lots of free information, audio clips to listen to, and instr... 0 Comments | Read More »

Know the Strength of Your Offers

Know the Strength of Your Offers

Most merchants are in a hurry to launch an online store without taking time to do some research. A merchant needs to have a clear un... 2 Comments | Read More »

Success Metrics for A/B Tests

Success Metrics for A/B Tests

Web marketing specialist Claudiu Murariu advises, "When performing A/B tests make sure especially of two things: to have statistical... 0 Comments | Read More »

Keep Information Consistent Across All Selling Channels

Keep Information Consistent Across All Selling Channels

To ensure cross-channel consistency, SKUs, prices and product information should be the same online and in-store so they can be trea... 0 Comments | Read More »

Ease the Pain of Tax Season with Online Incentives

Ease the Pain of Tax Season with Online Incentives

Advertising specialist Mike Sprouse says take advantage of tax time. "March is the height of tax season, which makes it the perfect ... 1 Comments | Read More »

Basic Social Marketing Tips

Basic Social Marketing Tips

Social marketing is important and time consuming. If you are serious about it, make a specific plan, commit to being regularly activ... 0 Comments | Read More »

Some Free Comparison Sites

Some Free Comparison Sites

Take advantage of the free comparison shopping sites available. For instance, Google Product Search is a staple of any shopping chan... 0 Comments | Read More »

Comparison Tool Helps Reduce Returns

Comparison Tool Helps Reduce Returns

If your products are technical with many features or detailed specifications, make sure your ecommerce software has a comparison too... 0 Comments | Read More »

Lead the Eye to the Action

Lead the Eye to the Action

Want people to click that "buy" button? Be sure to design your web pages to lead the eye to the action spot. Take advantage of the f... 0 Comments | Read More »

Free SEO Information for Beginners

Free SEO Information for Beginners

A great source of free information for beginners can be found at SearchEngineBook.com. It will provide you with the 'ABC’s' of SEO. ... 0 Comments | Read More »

"Add to Cart" vs. "Buy"

"Add to Cart" vs. "Buy"

Use phrases like "Add to Cart" on your buttons rather than phrases like "Buy." Consumers don’t like commitment. It is like saying "W... 0 Comments | Read More »

Consider Mobile Commerce

Consider Mobile Commerce

Online retailers should consider that much of their future traffic could be coming from mobile devices and take steps to make sure m... 0 Comments | Read More »

Get Started in Social Media Marketing

Get Started in Social Media Marketing

You can get started in social media marketing by finding others with like interests. Be patient, be honest, be genuine, and share me... 0 Comments | Read More »

Create an iPhone App on the Cheap

Create an iPhone App on the Cheap

Creating an iPhone app is not necessarily cost prohibitive. It takes a lot of creativity to find someone to do the work relatively c... 0 Comments | Read More »

Experiment With New Products

Experiment With New Products

If you want to find new products, monitor your competitors, keep a close eye on your sales, and stay up to date on the trends in you... 0 Comments | Read More »

Get Mobile-Optimized

Get Mobile-Optimized

Today's ecommerce merchants should make sure they are on a platform that outputs their site for a range of mobile devices and has an... 0 Comments | Read More »

Seek Volume Discounts

Seek Volume Discounts

Always seek out volume discounts from your vendors. Many vendors require a minimum dollar purchase. Use that opportunity to increase... 0 Comments | Read More »

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