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The eCommerce Minute Episodes

Make Publishing Routine

Make Publishing Routine

Consistent publishing takes discipline and time. One way to address time is to remain at least one post ahead. If you publish weekly... 0 Comments | Read More »

Place Banner Ads on Niche Sites

Place Banner Ads on Niche Sites

Most markets have industry specific media sites that publish relevant articles. Invest in targeted banner or content ads on those si... 0 Comments | Read More »

Create a Clear, Action-Based Subject Line

Create a Clear, Action-Based Subject Line

Transactional emails enjoy better open rates than other emails, in part, because customers are anticipating them and want to ensure ... 0 Comments | Read More »

Use AdWords Labels In Your Product Feed

Use AdWords Labels In Your Product Feed

When you upload your data feed to Google, you can tag items with labels that enable you to fine-tune your campaigns within AdWords. ... 0 Comments | Read More »

Provide Product Data Feeds

Provide Product Data Feeds

To help affiliates with contextual links and product-focused sites, provide them with a product data feed. Characteristics can inclu... 0 Comments | Read More »

Plan to Accommodate Change

Plan to Accommodate Change

A good marketing plan should assume that some tactics will change during the course of execution and accommodate those likely change... 0 Comments | Read More »

Posting to Facebook

Posting to Facebook

Post quality content and promote your posts to engage with fans. Send the latest news, exclusive content, and promotions to fans at ... 0 Comments | Read More »

Friends of Fans

Friends of Fans

If you want your fans to influence a broader set of their friends, you should provide them with high-quality content — videos and ph... 0 Comments | Read More »

Reward Reviewers with Prestige

Reward Reviewers with Prestige

It is not a good practice to offer discounts or rewards to encourage customers to write product reviews, but you can reward reviewer... 0 Comments | Read More »

Every Page Has a Keyword Purpose

Every Page Has a Keyword Purpose

If five pages on your site are optimized for a juicy keyword phrase, each page is competing with the others for dominance for that p... 0 Comments | Read More »

Show Off Reviews

Show Off Reviews

Making reviews an important part of every product category page and every product detail page on a retail site lets shoppers read ho... 0 Comments | Read More »

Give Something Away

Give Something Away

Contest marketing seeks to get potential customers to register or sign up in exchange for a chance to win a prize. In the context of... 0 Comments | Read More »

Engage Customers with Blogs

Engage Customers with Blogs

A retail blog can be an effective way to engage customers, improve branding, and boost traffic. Blogs give retail sites content that... 0 Comments | Read More »

Cross-sell, Up-sell, and Down-sell

Cross-sell, Up-sell, and Down-sell

For cross-selling, complementary, often competitive, products are offered, giving the shopper the choice between similar products at... 0 Comments | Read More »

Offer Sales Incentives

Offer Sales Incentives

Structure your commission rates so that you have additional margin to offer sales incentives. For example, perhaps you are launchin... 0 Comments | Read More »

Create a Holiday Promotions Calendar

Create a Holiday Promotions Calendar

Start your holiday promotions calendar by noting key days and milestones. Mark when your promotions for key holidays and high-sales ... 0 Comments | Read More »

Email Cart and Checkout Abandoners

Email Cart and Checkout Abandoners

Many ecommerce platforms now offer the ability to email shoppers who abandon their carts during checkout or even during the shopping... 0 Comments | Read More »

Don’t Fight Refunds

Don’t Fight Refunds

Make it incredibly simple to return unwanted items. This does not mean you have to pay return shipping, but don’t haggle over return... 0 Comments | Read More »

Avoid Unnecessary Hype

Avoid Unnecessary Hype

Not all ecommerce merchants offer products that are suitable for gift giving or have products that otherwise sell during the holiday... 0 Comments | Read More »

Measure Social Presence

Measure Social Presence

Social media generates large volumes of data because of the interactions between the different users. It is important to analyze thi... 0 Comments | Read More »

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