The eCommerce Minute Episodes
Make Publishing Routine
Consistent publishing takes discipline and time. One way to address time is to remain at least one post ahead. If you publish weekly... 0 Comments | Read More »
Place Banner Ads on Niche Sites
Most markets have industry specific media sites that publish relevant articles. Invest in targeted banner or content ads on those si... 0 Comments | Read More »
Create a Clear, Action-Based Subject Line
Transactional emails enjoy better open rates than other emails, in part, because customers are anticipating them and want to ensure ... 0 Comments | Read More »
Use AdWords Labels In Your Product Feed
When you upload your data feed to Google, you can tag items with labels that enable you to fine-tune your campaigns within AdWords. ... 0 Comments | Read More »
Provide Product Data Feeds
To help affiliates with contextual links and product-focused sites, provide them with a product data feed. Characteristics can inclu... 0 Comments | Read More »
Plan to Accommodate Change
A good marketing plan should assume that some tactics will change during the course of execution and accommodate those likely change... 0 Comments | Read More »
Posting to Facebook
Post quality content and promote your posts to engage with fans. Send the latest news, exclusive content, and promotions to fans at ... 0 Comments | Read More »
Friends of Fans
If you want your fans to influence a broader set of their friends, you should provide them with high-quality content — videos and ph... 0 Comments | Read More »
Reward Reviewers with Prestige
It is not a good practice to offer discounts or rewards to encourage customers to write product reviews, but you can reward reviewer... 0 Comments | Read More »
Every Page Has a Keyword Purpose
If five pages on your site are optimized for a juicy keyword phrase, each page is competing with the others for dominance for that p... 0 Comments | Read More »
Show Off Reviews
Making reviews an important part of every product category page and every product detail page on a retail site lets shoppers read ho... 0 Comments | Read More »
Give Something Away
Contest marketing seeks to get potential customers to register or sign up in exchange for a chance to win a prize. In the context of... 0 Comments | Read More »
Engage Customers with Blogs
A retail blog can be an effective way to engage customers, improve branding, and boost traffic. Blogs give retail sites content that... 0 Comments | Read More »
Cross-sell, Up-sell, and Down-sell
For cross-selling, complementary, often competitive, products are offered, giving the shopper the choice between similar products at... 0 Comments | Read More »
Offer Sales Incentives
Structure your commission rates so that you have additional margin to offer sales incentives. For example, perhaps you are launchin... 0 Comments | Read More »
Create a Holiday Promotions Calendar
Start your holiday promotions calendar by noting key days and milestones. Mark when your promotions for key holidays and high-sales ... 0 Comments | Read More »
Email Cart and Checkout Abandoners
Many ecommerce platforms now offer the ability to email shoppers who abandon their carts during checkout or even during the shopping... 0 Comments | Read More »
Don’t Fight Refunds
Make it incredibly simple to return unwanted items. This does not mean you have to pay return shipping, but don’t haggle over return... 0 Comments | Read More »
Avoid Unnecessary Hype
Not all ecommerce merchants offer products that are suitable for gift giving or have products that otherwise sell during the holiday... 0 Comments | Read More »
Measure Social Presence
Social media generates large volumes of data because of the interactions between the different users. It is important to analyze thi... 0 Comments | Read More »
Connect with us