The eCommerce Minute Episodes
Optimize Mobile Merchandising
There are more than 90 million smartphone users and 24 million tablet users in the United States. Even if you have already "optimiz... 0 Comments | Read More »
Email Segmenting for Mobile Users
Given that one in ten email recipients are reading emails on a mobile device, marketers need to find a way to segment email lists so... 0 Comments | Read More »
Get Personal with Email Campaigns
Personalization is a tool within the email marketer's toolbox that creates relevancy. In its basic form, personalization is really u... 0 Comments | Read More »
Let Your Customers Help You with SEO
A marketing team can only share so much content on its own, and that content tends to sound like, well, marketing. But empowering co... 0 Comments | Read More »
Expedite Shopping with Quick Views
One of the main goals of an ecommerce site is to decrease the time it takes consumers to add products to their cart. By utilizing a ... 0 Comments | Read More »
Referring Consumers to Your Competition
Referring consumers to direct competitors for items you do not carry applies to ecommerce merchants who value customer service. It ... 0 Comments | Read More »
Subscriptions Bring Stable Income
Online retailers should seek to sell subscription services when and where it makes sense. The subscription model means that merchan... 0 Comments | Read More »
Video is an Attractive Medium
Video — both promoting products and offering entertainment — makes good content, potentially attracting new customers. It gives shop... 0 Comments | Read More »
Get Realistic About Open Rates
You may have seen a decline in email open rates. Remember, an "open" only registers with an image load. With more people viewing on ... 0 Comments | Read More »
Design Simply
Heavy graphics are not functional for consumers who want to just fill their shopping carts and check out. A website that conveys in... 0 Comments | Read More »
Differentiate Your Email Identification
Never repeat what is in the From line again in the subject line. The recipient knows the email is from you; there's no need to repea... 0 Comments | Read More »
Focus on Your ‘From:’ Line
Many ecommerce merchants agonize over the subject lines as being the most important element. However, when viewing on a mobile devic... 0 Comments | Read More »
Reactivation Emails Bring Repeat Sales
The majority of new customers will not return to your site. A reactivation campaign can pick up from where your transaction confirma... 0 Comments | Read More »
Making Sites Smartphone Friendly
The simplest way to take advantage of mobile-search crawlers is to detect smartphone browsers on every page and serve them a smartph... 0 Comments | Read More »
Use Mistakes as Opportunities
What happens when the inevitable mistake email goes out to the masses? An 'oops' email declares to consumers that you’ve made a mist... 0 Comments | Read More »
Lure Viewers With Infographics
An etailer needs a creative angle to develop interesting, valuable, sharable content that remains relevant to its core product set. ... 0 Comments | Read More »
Social Targets Female Shoppers
If you are targeting females, offer an online chat feature, discussion forums, high-quality visuals, customer reviews, and video. Al... 0 Comments | Read More »
Improve Your Bottom Line with Competitive Analysis
With competitive analysis, you can obtain information that you can use to improve your business's position relative to your competit... 0 Comments | Read More »
Be Prepared For a DDoS Attack
DDoS attacks against online retailers are often intended to cost the victim profits that might have otherwise been realized. Retail... 0 Comments | Read More »
Join Industry Related Social Groups
Groups can serve as a place to build your network, participate in a community of like-minded individuals and share information about... 0 Comments | Read More »
Connect with us