The eCommerce Minute Episodes
Convert Target Customers to Visitors
Invest the time to identify who your target customers are and how they likely seek out the products or services that you sell. Once ... 0 Comments | Read More »
Earn Links Organically
These days, links need to be earned organically from relevant and authoritative sites rather than built or submitted as they could b... 0 Comments | Read More »
Tempted to Buy Links
Don't be tempted to buy links. Link acquisition practices are easily identifiable with modern search algorithms. Buying links is sp... 0 Comments | Read More »
Should You Charge for Shipping?
When deciding shipping policies for your ecommerce business, do your homework and monitor your analytics. If you implement a shippin... 0 Comments | Read More »
Offer Search Results Filters
Even with accurate and fast search results, it is common for searchers to refine their queries using slightly different phrases or m... 0 Comments | Read More »
Match Landing Pages to Customers
Creating a landing page isn’t a silver bullet to drive organic search traffic, just like slapping together an email won’t drive a ki... 0 Comments | Read More »
Spread Your Marketing
Advertise on smartphone and tablets to drive traffic to your site. Because affluent people use a variety of devices to research and ... 0 Comments | Read More »
Be Wary of Endorsements
Be cautious with any association, company, merchant, or person that endorses a specific provider. No one provider is the best choic... 0 Comments | Read More »
Monitor Immediate Social Media Impact
Social media can benefit from real-time data. When you post a link on Facebook or Twitter, Likes and favorites don’t immediately tel... 0 Comments | Read More »
Hold a Contest
Contest marketing is frequently used in conjunction with email marketing and discounts. A typical example will have site visitors or... 0 Comments | Read More »
Make Your Blog Personal
What makes a blog unique has less to do with technology and more to do with personality. What sets blogging apart is that it gives t... 0 Comments | Read More »
Offer Gift Cards to Boost Q1 Sales
While the Christmas shopping season in November and December is typically a boom time for online retailers, January and February are... 0 Comments | Read More »
Properly Encourage Product Reviews
Online product reviews can be an influential form of marketing, with the potential to help merchants make more sales. Properly encou... 0 Comments | Read More »
Display Your Phone Number
Turn casual visitors into customers by giving them your phone number to call for order inquiries. Some visitors just need reassuranc... 0 Comments | Read More »
Build in Room for Change
A good marketing plan also should assume that some tactics will change during the course of execution and accommodate those likely c... 0 Comments | Read More »
Create a Marketing Schedule
Every tactic in the marketing plan and every goal milestone should be laid out on a schedule or calendar. This schedule will first h... 0 Comments | Read More »
Love What You Buy
Buyers that are interested in something are more likely to be aware of emerging trends and even potential problems. This familiarity... 0 Comments | Read More »
Prepare for Site Changes
Understanding which areas of the site are most likely to be impacted by a redesign is the first step in creating the plan to mitigat... 0 Comments | Read More »
Reduce Workload With an Integrated System
The goal of an integrated solution is to increase your revenue potential and reduce your operating costs. A well-designed solution w... 0 Comments | Read More »
Recruit Relevant Sites to be Affiliates
Once you’ve identified the relevant affiliates, write a personalized email to them, letting them know why you think they would be go... 0 Comments | Read More »
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