The eCommerce Minute Episodes
Streamline Sales for Holidays
2011 holiday sales revenues were better than last year, as sales increased through different channels. Shoppers are increasingly doi... 0 Comments | Read More »
Know Your Top Affiliates
It is important to track your top 10 affiliates. However, don’t just focus on who they are. Focus on what percentage of revenue th... 0 Comments | Read More »
Create Product Interest on a Pin Board
Pinterest is a visually-oriented social sharing site that is gaining a lot of traction. Merchants that want to connect with this ver... 0 Comments | Read More »
Increase Sales During Slow Months
For many online retailers, the month of January is a slow one. One way that merchants can still cash in on a slow month is to offer... 0 Comments | Read More »
The Importance of Title Tags
Search engine optimization professionals universally agree that title tags are the most influential on-page element. SEOmoz recently... 0 Comments | Read More »
Add Payment Options to Increase Sales
The type of cards that merchants accept for payment can affect cart-abandonment rates, and many consumers expect payment options oth... 0 Comments | Read More »
Include Social Buttons on Your Site
Including social buttons in the right pages and at the right stages of the conversion funnel is key to increasing consumers' social ... 0 Comments | Read More »
Segment Your List to Increase Conversion
Email segmentation is simply the idea of organizing email-marketing lists so that each group of recipients receives a relevant, even... 0 Comments | Read More »
Social Reviews More Common
Product reviews and ratings have changed in the social media era. Not too many years ago, producing ratings and reviews were almost ... 0 Comments | Read More »
Re-engage Dormant Subscribers
For merchants with established ecommerce sites, maintaining healthy email open rates and click-through rates can be a challenge. It ... 0 Comments | Read More »
Self-host Videos for SEO
Everyone who clicks to watch your self-hosted video will land on your website. If you are hosting your video tutorials on YouTube, ... 0 Comments | Read More »
Increase Speed to Increase Conversions
Site speed affects conversion rates. A one second delay in page load time decreases conversions by 7 percent. Graphics compression ... 0 Comments | Read More »
Focus Email on the Individual
The most important thing about email delivery is remembering that there's actually a human on the other end of that mail client. You... 0 Comments | Read More »
Drop Shipping Saves Time
In a drop shipping arrangement, the retailer does not receive, stack, store, pull, pack, or ship products. In a startup ecommerce bu... 0 Comments | Read More »
Use Social Buttons
If your product pages don’t include share buttons for the big three — Facebook, Twitter and Google+ — you’re ignoring one of the mos... 0 Comments | Read More »
QR Code Campaigns
Quick Response (QR) codes continue to gain momentum in mobile commerce. As the holidays approach, a number of companies have launche... 0 Comments | Read More »
Offer a Mobile Version of Email Campaigns
For this holiday season, consumers will increasingly use mobile devices to read their emails. If you have a mostly image-based email... 0 Comments | Read More »
Creative Subject Lines
Subject lines can be the most crucial element of any email campaign. If a recipient is not interested enough to open an email, then ... 0 Comments | Read More »
Know Crowdfunding’s Limits
The majority of crowdfunding sites cater to one-time creative or charitable projects, not ongoing businesses. Most of the projects r... 0 Comments | Read More »
Post-purchase Emails
A good strategy to drive repeat purchases should be to look at post-purchase remarketing to reconnect with your new customers when t... 0 Comments | Read More »
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