The eCommerce Minute Episodes
Free Translation Tools
Translating your site from English to another language doesn’t have to be expensive. In fact, you can do it free using the Google Tr... 0 Comments | Read More »
About International Customers
Global businesses understand that a localized approach to globalization helps fuel international sales. Like your U.S. customers, in... 0 Comments | Read More »
Reducing Credit Card Fraud, Part 3
Here is another tip to reduce credit card fraud: Offer additional payment options that take some of the burden off the merchant, suc... 0 Comments | Read More »
Reducing Credit Card Fraud, Part 2
Here is another tip to reduce credit card fraud: Several attempts placed on a single order can indicate a fraud attempt. If your sho... 0 Comments | Read More »
Reducing Credit Card Fraud, Part 1
Here is a tip to reduce credit card fraud: Be sure to look at your daily reports from your payment gateway before processing orders.... 0 Comments | Read More »
About Affiliate Programs
If you want to increase sales and broaden your reach without spending a lot of money, implement an affiliate marketing program. Affi... 0 Comments | Read More »
When to Implement New Technology
The decision of when to adopt newer website technology should not be determined by a timeline (as in, “I'll simply wait six months o... 0 Comments | Read More »
Make User Guides Available
Shoppers, like to be able to view or print product user guides or manuals, particularly when looking at consumer electronics product... 0 Comments | Read More »
Have a Great Newsletter
Make your newsletters fun and/or insightful. The vast majority of newsletters in the world are boring and one-sided. Use your newsle... 0 Comments | Read More »
Warn Consumers of Scams
Search and monitor social media networks and other Web 2.0 platforms for new scams on a regular basis. If you find your company is b... 0 Comments | Read More »
Make Web Pages Load Faster
The faster your page loads the more Google likes your site (and users, too). Take a look at implementing things like gzip compressio... 0 Comments | Read More »
Help Your Customers Find What They Are Looking For
Consumers love to be told what to do. In a day when information overload is the norm, keeping things simple and direct is key. Telli... 0 Comments | Read More »
Put Your Phone Number in the Title Tag
If you make sales by phone, include your telephone number in the main title tag of your home page. This way, someone can call you wi... 0 Comments | Read More »
Give Localized Delivery Information
Give customers localized information about delivery and shipping times for their particular location, which can be the deciding fact... 0 Comments | Read More »
Aim For Quality Links
Getting many links to your site is key when it comes to ranking well in the search engines, but quality counts. Aim for backlinks fr... 0 Comments | Read More »
Focus on Your Key Message
Don't use lengthy product descriptions in general lists of products, like categories or search results. Web visitors will simply sca... 0 Comments | Read More »
Study Your Competitors’ Keywords
Study and learn why your direct competitors rank above you on search engines by looking at their code. Using your browser’s ‘View So... 0 Comments | Read More »
Change Your Facebook 'Fan' Buttons
No longer do Facebook users become fans of companies; now they simply "like" them. If your store has "Become a Fan" buttons they sho... 0 Comments | Read More »
Combine SEO and Social Media
Combine your search engine optimization (SEO) efforts with social media marketing efforts. For example, once you post on your blog, ... 0 Comments | Read More »
Get Trusted by Search Engines
There are several things you can do to get “trusted” by the search engines, including writing a few press releases and distributing ... 0 Comments | Read More »
Connect with us