The eCommerce Minute Episodes
Optimizing for Google Product Feed, Pt. 3
Here’s a tip for optimizing for Google Product Feed: One of main reasons shoppers abandon shopping carts is due to high shipping cha... 0 Comments | Read More »
Optimizing for Google Product Feed, Pt. 2
Here are two tips for optimizing for Google Product Feed. 1. Increase your traffic during the holidays by sprinkling your titles and... 0 Comments | Read More »
Optimizing for Google Product Feed, Pt. 1
Optimize for Google Product Feed by providing concise, relevant titles and descriptions to maximize searchability. Describe your pro... 0 Comments | Read More »
Test Video Performance
Test Video Performance Technology exists for merchants to simplify the testing of ecommerce video presentations. For example, many ... 0 Comments | Read More »
Jump Into Video Now
If you have yet to give video a try, what are you waiting for? You don't need expensive equipment. Something as simple as a Flip vid... 0 Comments | Read More »
Common Image Types
The most commonly compressed image file types are JPEGs, PNGs and GIFs. JPGs are best suited for high quality images containing phot... 0 Comments | Read More »
Basics of Online Selling
Ecommerce developer Jody Hartwig recently offered some basics for online selling, "Successful ecommerce is not just about one thing.... 0 Comments | Read More »
Selling on Facebook
Facebook is set to allow developers to create shopping apps directly on merchants’ fan pages. This means that fan pages, which were ... 0 Comments | Read More »
Test Your Store
If you haven't done so recently (or never have), take some time to test your store's functions. Shop around and place a test order. ... 0 Comments | Read More »
The Power of Video
Using video to promote products and services online is one of the most underused, ecommerce strategies today. Video is highly viral.... 0 Comments | Read More »
Return Policy Placement
On your ecommerce website, place the return policy link immediately under the checkout button. You need to give users comfort that t... 0 Comments | Read More »
Use Advanced Analytics
Optimize your site at its full potential to convert visits to sales by using advanced traffic and sales analytics tools, such as Goo... 0 Comments | Read More »
Make the Most of Free Shipping
One of the most significant draws to a product listing is free shipping. When you offer free shipping across your selling channels, ... 0 Comments | Read More »
Put Text in Bite-sized Chunks
Web pages that present a wall of solid text and information can be intimidating to shoppers—it can seem like too much work to slog t... 0 Comments | Read More »
Remember the Core Values
Marketing expert Mike Sprouse says "There are a lot of great web tools that promise to do big things for your online business. Look ... 0 Comments | Read More »
Squeeze Images to Web-friendly Size
If you are looking for ways to speed up your site's performance, be sure you have squeezed your images down to the most web-friendly... 0 Comments | Read More »
Learn HTML
You already know how to process orders, manage customer service, and keep up with the accounting, but you should also learn and unde... 0 Comments | Read More »
Drive Short-term Sales
To drive short-term sales volumes, try these marketing techniques: Offer 24-hour deep discounts on selected products for one day onl... 0 Comments | Read More »
Know the Age of Your Email List
It is important to know the age of the email addresses you are marketing to, because using a list with old email addresses can lead ... 0 Comments | Read More »
How to Choose an Ecommerce Platform
Consider what you really want out of your ecommerce platform, both today and into the future. Are you planning to grow your ecommerc... 0 Comments | Read More »
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