The eCommerce Minute Episodes
Revalidate Email Opt-In
Consumers on email opt-in lists are not always receptive to receive email. Users may not remember when they last opted in to such a ... 0 Comments | Read More »
Check Out Groupon
Groupon.com offers a "daily deal" approach from one local business per day. The offer, usually accompanied by deep discounts, is ava... 0 Comments | Read More »
Email Lists, To Buy or Not to Buy?
Buying email lists for marketing campaigns can often lead to complications that are not worth taking the risk, time, and energy to r... 0 Comments | Read More »
Get Aviary for Free Photo-editing
If you want to edit your own images but do not want to purchase expensive photo-editing software, meet Aviary. It is a free online d... 1 Comments | Read More »
Consumers Love Video
Internet marketing expert Paul Chaney says video is hot right now. "Consumers love video because it is highly engaging and involves ... 0 Comments | Read More »
Design Apps for Mobile Users
Designing a mobile app that takes advantage of some of the unique features of a smart phone can help you tap into mobile sales. Mobi... 0 Comments | Read More »
Take Advantage of Google Product Search
If you sell merchandise online and haven't tried Google Product Search, then you're likely missing out on additional sales. There is... 0 Comments | Read More »
Google Webmaster Tools
Google Webmaster Tools is a free service that gives you valuable stats about how Google views and crawls your website. You can see i... 0 Comments | Read More »
Google Analytics
Google Analytics is a very useful tool for tracking and analyzing site traffic, however, the level of detail can overwhelm many peop... 0 Comments | Read More »
Use Good Videos to Increase Trust
Many experts believe that shopping cart abandonment stems from uncertainty. Shoppers either don't trust the merchant, are unsure of ... 0 Comments | Read More »
Engage Customers With Ratings and Reviews
Ratings and reviews can engage customers and encourage visitors to return more often to read recently updated content. It is even be... 0 Comments | Read More »
Launch Content-Rich Sites
Appeal to search engines by launching sites that are content rich with lots of free information, audio clips to listen to, and instr... 0 Comments | Read More »
Know the Strength of Your Offers
Most merchants are in a hurry to launch an online store without taking time to do some research. A merchant needs to have a clear un... 2 Comments | Read More »
Success Metrics for A/B Tests
Web marketing specialist Claudiu Murariu advises, "When performing A/B tests make sure especially of two things: to have statistical... 0 Comments | Read More »
Keep Information Consistent Across All Selling Channels
To ensure cross-channel consistency, SKUs, prices and product information should be the same online and in-store so they can be trea... 0 Comments | Read More »
Ease the Pain of Tax Season with Online Incentives
Advertising specialist Mike Sprouse says take advantage of tax time. "March is the height of tax season, which makes it the perfect ... 1 Comments | Read More »
Basic Social Marketing Tips
Social marketing is important and time consuming. If you are serious about it, make a specific plan, commit to being regularly activ... 0 Comments | Read More »
Some Free Comparison Sites
Take advantage of the free comparison shopping sites available. For instance, Google Product Search is a staple of any shopping chan... 0 Comments | Read More »
Comparison Tool Helps Reduce Returns
If your products are technical with many features or detailed specifications, make sure your ecommerce software has a comparison too... 0 Comments | Read More »
Lead the Eye to the Action
Want people to click that "buy" button? Be sure to design your web pages to lead the eye to the action spot. Take advantage of the f... 0 Comments | Read More »
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