The eCommerce Minute Episodes
Free SEO Information for Beginners
A great source of free information for beginners can be found at SearchEngineBook.com. It will provide you with the 'ABC’s' of SEO. ... 0 Comments | Read More »
"Add to Cart" vs. "Buy"
Use phrases like "Add to Cart" on your buttons rather than phrases like "Buy." Consumers don’t like commitment. It is like saying "W... 0 Comments | Read More »
Consider Mobile Commerce
Online retailers should consider that much of their future traffic could be coming from mobile devices and take steps to make sure m... 0 Comments | Read More »
Get Started in Social Media Marketing
You can get started in social media marketing by finding others with like interests. Be patient, be honest, be genuine, and share me... 0 Comments | Read More »
Create an iPhone App on the Cheap
Creating an iPhone app is not necessarily cost prohibitive. It takes a lot of creativity to find someone to do the work relatively c... 0 Comments | Read More »
Experiment With New Products
If you want to find new products, monitor your competitors, keep a close eye on your sales, and stay up to date on the trends in you... 0 Comments | Read More »
Get Mobile-Optimized
Today's ecommerce merchants should make sure they are on a platform that outputs their site for a range of mobile devices and has an... 0 Comments | Read More »
Seek Volume Discounts
Always seek out volume discounts from your vendors. Many vendors require a minimum dollar purchase. Use that opportunity to increase... 0 Comments | Read More »
Choose Products Using 80/20 Rule
When choosing products to sell, use the 80-20 rule. For most businesses, 80 percent of the volume sold comes from 20 percent of the ... 0 Comments | Read More »
Request Product Reviews
Send a follow-up email three weeks after a purchase to request a product review, and make your email purely a solicitation, versus a... 1 Comments | Read More »
How to Figure Shipment Density
Here's how to figure shipment density: Begin by totaling the weight of the merchandise including the weight of the pallets that will... 0 Comments | Read More »
Improve SEO With Quality Links
To improve your search engine ranking, increase the number of quality links to your site. Links are the lifeblood of search, especia... 0 Comments | Read More »
Implement Google AdWords Tool
Most ecommerce companies that implement paid search campaigns are already using the Google AdWords Keyword Tool. But the information... 0 Comments | Read More »
No Such Thing as Free Delivery
There is really no such thing as free delivery. If delivery is included in the price of the merchandise that you buy for resale, it ... 0 Comments | Read More »
Nip Fraud in the Bud
Even if you don't have a lot of fraud problems today, you should start thinking about building out your fraud management processes n... 0 Comments | Read More »
Get Tough on Security Matters
Here is a security tip from information security specialist Ondrej Krehel, "Develop a corporate security policy for every operationa... 0 Comments | Read More »
Conversion-Optimize Your Shopping Cart
A conversion-optimized shopping cart has the minimum number of fields and pages possible to complete the sale. Trust badges and cert... 0 Comments | Read More »
Beat Those Bots
Upgrade your security solution to include behavioral analysis technology. It can be deployed to help prevent misuse of ecommerce app... 0 Comments | Read More »
Stay in Contact With Customers and Visitors
It pays to stay in contact with shoppers. Send a monthly newsletter to build and maintain a business relationship with your customer... 0 Comments | Read More »
Build Credibility With Press Clippings
To build trust in your business, update your 'About Us' page and include any press clippings that give you coverage, especially if t... 0 Comments | Read More »
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