The eCommerce Minute Episodes
Implement Lead Tracking Software
Measure your marketing effectiveness with lead tracking software. By identifying where your inquiries come from, what sources are wo... 0 Comments | Read More »
Find Your Conversion Rate
Want to find your overall Site Conversion Rate? Take the total number of people who complete a sale and divide by the total number o... 0 Comments | Read More »
Keep Fraud to a Minimum
A good way to protect your business from fraud is to implement fraud scoring from companies that do geolocation of the IP address an... 0 Comments | Read More »
Get Something New On Your Site
Your website does not have to be perfect before you can launch that new design or holiday campaign. One of the great things about ec... 0 Comments | Read More »
Advice For Hiring a Developer
Ecommerce veteran Ken Kikkawa has some advice for hiring a website developer, "The developers you work with need to speak your langu... 0 Comments | Read More »
Target Your Mailing List
Ecommerce merchant David Kravetz has a tip for merchants who use direct mail advertising, "The more pieces you mail, the more revenu... 0 Comments | Read More »
Videos Can Drive Sales
Product videos have great power to drive sales. Ecommerce merchant Lars Hundley said, “We typically get up to a 20 percent increase ... 0 Comments | Read More »
Find a Partner, Not Just a Cart
Here's a tip from ecommerce cart developer, Philip Williams. "The ecommerce industry is one of the fastest moving marketplaces aroun... 0 Comments | Read More »
Use Social Media Numbers to Your Advantage
Social media expert Dan Zarella notes that "the number of your social media fans and followers is publicly known, and you can use it... 0 Comments | Read More »
Asking For Links
The most productive Internet link building comes from in-person encounters. Working within your professional and social circles, mee... 0 Comments | Read More »
Keep Shoppers on the Cart Page
Here is a bit of advice to merchants from an ecommerce marketing expert, "When cross selling or up-selling products in the shopping ... 0 Comments | Read More »
Embed Ecommerce Into Your Overall Retail Strategy
The launch of your ecommerce operation should be a coordinated, multi-channel selling effort, ideally with the head of ecommerce sea... 0 Comments | Read More »
Offer Telephone Sales on Your Site
Be sure to offer telephone orders on your site as an alternative to online orders. A message such as 'Order by telephone and speak t... 0 Comments | Read More »
Don't Put All Your Eggs in One Basket
Here's a bit of advice about product sourcing from a seasoned ecommerce merchant: "Try not to rely too heavily on one supplier. Alth... 0 Comments | Read More »
The Advantage of Up-selling
Up-sells increase average earnings per sale, and a properly executed up-sell can even increase your conversion rates. Compelling up-... 0 Comments | Read More »
Keep Social Media Strategy Relevant to Your Business
It is great to connect to customers through social media outlets, but just because Dell, Best Buy or other large corporations are us... 0 Comments | Read More »
Adjust Your Spend Caps During the Holidays
If you have caps on your spend at various comparison shopping engines, be sure to go in and adjust your budgets throughout the holid... 0 Comments | Read More »
Offer a Branded DIY Gift Wrapping Kit
Many shoppers don't use gift wrapping services because they prefer to save the money, or they might want to check what they bought b... 0 Comments | Read More »
Ask For Registration Later
Allow shoppers to reach the check out page before asking them to register with your website. The information learned at check out, s... 0 Comments | Read More »
Monitor Website Data Every Day
Try to monitor your website data every day to stay apprised of any significant events - either positive or negative - so you can tak... 0 Comments | Read More »
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