The eCommerce Minute Episodes
Google Expands Personalized Search
Google recently announced that it will expand personalized search to include users not signed in to Google. And, although natural se... 0 Comments | Read More »
About Split Testing
Split testing is a conversion-tracking method that separates your message into two or more variations to see which gets the best res... 0 Comments | Read More »
Take a Look at Costs
Any business can benefit from taking a look at costs, especially small businesses. One of the best areas to focus on would be to get... 1 Comments | Read More »
Get a Simple Makeover
ProStores Executive Lin Shearer has some advice for jump starting online sales, "Give your store a makeover. I'm not talking necessa... 0 Comments | Read More »
Take Advantage of Free Online Education
Why not take advantage of free education on the Internet? No one knows everything, so learn more about topics you need to stay curre... 0 Comments | Read More »
Offer Additional Payment Methods
When you offer additional payment methods, such as PayPal, Amazon and Google Checkout, you can lock in customers that may be worried... 0 Comments | Read More »
Use a Favicon to Promote Your Brand
Promote your brand with a favorite icon, also known as a favicon. It is a square, 16-pixel graphic that appears next to your website... 0 Comments | Read More »
Adjust Plans Based on Metrics
Traffic, conversion rate, and average order value are three numbers that significantly impact the bottom line. With 2009 as your bas... 0 Comments | Read More »
Calculate the Discount That Brings the Biggest Profit
It's important to double check the math behind your online promotions. A 60 percent discount will bring you more customers than a 40... 0 Comments | Read More »
Learn to Delegate
A business owner does not have the time to be an expert in everything or to micro-manage every business detail. Don't try to do ever... 0 Comments | Read More »
Use Tags to Label Images
Label all images on your website with alt tags and image tags to provide another way for customers to find you. Try to imagine if yo... 0 Comments | Read More »
Copy Your Foreign Competitors
When entering foreign markets for the first time, make sure you offer customers the same value as your foreign competition. Copy you... 0 Comments | Read More »
Implement Lead Tracking Software
Measure your marketing effectiveness with lead tracking software. By identifying where your inquiries come from, what sources are wo... 0 Comments | Read More »
Find Your Conversion Rate
Want to find your overall Site Conversion Rate? Take the total number of people who complete a sale and divide by the total number o... 0 Comments | Read More »
Keep Fraud to a Minimum
A good way to protect your business from fraud is to implement fraud scoring from companies that do geolocation of the IP address an... 0 Comments | Read More »
Get Something New On Your Site
Your website does not have to be perfect before you can launch that new design or holiday campaign. One of the great things about ec... 0 Comments | Read More »
Advice For Hiring a Developer
Ecommerce veteran Ken Kikkawa has some advice for hiring a website developer, "The developers you work with need to speak your langu... 0 Comments | Read More »
Target Your Mailing List
Ecommerce merchant David Kravetz has a tip for merchants who use direct mail advertising, "The more pieces you mail, the more revenu... 0 Comments | Read More »
Videos Can Drive Sales
Product videos have great power to drive sales. Ecommerce merchant Lars Hundley said, “We typically get up to a 20 percent increase ... 0 Comments | Read More »
Find a Partner, Not Just a Cart
Here's a tip from ecommerce cart developer, Philip Williams. "The ecommerce industry is one of the fastest moving marketplaces aroun... 0 Comments | Read More »
