The eCommerce Minute Episodes
Know What Loads
While it’s not on-going measurement or monitoring, simply getting familiar with all of the different components that load on your si... 0 Comments | Read More »
Offer Halloween Bundles
Bundling products together is a great way to sell items during the Halloween shopping season and attract curious site visitors. The... 0 Comments | Read More »
Keep Your Content Interesting
Connect with customers by offering content that will keep them interested in your company. Share helpful how-to tips, questions and... 0 Comments | Read More »
Segment Your Mobile Customers
You can create segments based on the type of mobile devices used by consumers. This can be combined with the location and the device... 0 Comments | Read More »
Outsource Transient Needs
The biggest benefit of short term outsourcing is that you are able to bring in an expert for a defined period of time to perform a t... 0 Comments | Read More »
Plan for Successful Promotions
A successful promotion should generate more activity, and may require a temporary ramp up of staff. Expect to receive more calls to ... 1 Comments | Read More »
Use a Social Media Management Application
To save time, use tools that enable you to manage all of your social media activities from a single administrative dashboard. These ... 0 Comments | Read More »
Track the Competition
Pick your top five competitors and review their stores at least weekly. You may find one offering a 50-percent off sale, or a 2-for-... 0 Comments | Read More »
Change Your Theme
With modern shopping carts, it is easy to “reskin” your site with a different color theme or background. Give it try. It can change ... 0 Comments | Read More »
Focus on Keyword Prominence
Keyword density is easy to understand but it isn’t as important to SEO as keyword prominence, which focuses on where the keywords ar... 0 Comments | Read More »
Clean Up the Site Weekly
Assign someone to go through the home page, category pages, shopping cart, any other parts of your store where content might be chan... 0 Comments | Read More »
Clean Your Email Database
Email databases tend to go stagnant over time. Before the holidays is the perfect time to clean your database. Verify older email ad... 1 Comments | Read More »
Analyze Promotions From Last Year
Take time to analyze what worked last year. Go through old emails, offers, and messages and analyze sales and conversions. This a go... 0 Comments | Read More »
Create Consistent Promotional Messaging
When you’re running a holiday promotion, make sure you promote it throughout all of your paid search campaigns — i.e., search, displ... 0 Comments | Read More »
Change Your Email Offers
Offering something of value in each email message is crucial. Presenting a similar discount each week will become boring. Recipients... 0 Comments | Read More »
Keep Recipients Engaged
Keeping your database fresh is vital to the overall health and deliverability of your emails. Major Internet service providers don’t... 0 Comments | Read More »
Offer Affiliates a Bonus
Affiliates who haven’t driven any traffic or sales may not have integrated your program onto their sites. A good way to get an affi... 0 Comments | Read More »
Maintain Some Margin
A team that has margin in its work calendar can fit in an extra project like video editing, when an opportunity is presented. While ... 0 Comments | Read More »
Explore all Potential Shipping Carriers and Services
Hybrid shipping options that combine United States Postal Service delivery for the "final mile" with FedEx, UPS or DHL Global Mail f... 0 Comments | Read More »
Design to Reduce Error
The picking and packing of ecommerce orders can be repetitive, mistake-prone work. One of the most effective methods of eliminating ... 0 Comments | Read More »
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