Practical eCommerce

 
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The eCommerce Minute Episodes

Google Expands Personalized Search

Google Expands Personalized Search

Google recently announced that it will expand personalized search to include users not signed in to Google. And, although natural se... 0 Comments | Read More »

About Split Testing

About Split Testing

Split testing is a conversion-tracking method that separates your message into two or more variations to see which gets the best res... 0 Comments | Read More »

Take a Look at Costs

Take a Look at Costs

Any business can benefit from taking a look at costs, especially small businesses. One of the best areas to focus on would be to get... 1 Comments | Read More »

Get a Simple Makeover

Get a Simple Makeover

ProStores Executive Lin Shearer has some advice for jump starting online sales, "Give your store a makeover. I'm not talking necessa... 0 Comments | Read More »

Take Advantage of Free Online Education

Take Advantage of Free Online Education

Why not take advantage of free education on the Internet? No one knows everything, so learn more about topics you need to stay curre... 0 Comments | Read More »

Offer Additional Payment Methods

Offer Additional Payment Methods

When you offer additional payment methods, such as PayPal, Amazon and Google Checkout, you can lock in customers that may be worried... 0 Comments | Read More »

Use a Favicon to Promote Your Brand

Use a Favicon to Promote Your Brand

Promote your brand with a favorite icon, also known as a favicon. It is a square, 16-pixel graphic that appears next to your website... 0 Comments | Read More »

Adjust Plans Based on Metrics

Adjust Plans Based on Metrics

Traffic, conversion rate, and average order value are three numbers that significantly impact the bottom line. With 2009 as your bas... 0 Comments | Read More »

Calculate the Discount That Brings the Biggest Profit

Calculate the Discount That Brings the Biggest Profit

It's important to double check the math behind your online promotions. A 60 percent discount will bring you more customers than a 40... 0 Comments | Read More »

Learn to Delegate

Learn to Delegate

A business owner does not have the time to be an expert in everything or to micro-manage every business detail. Don't try to do ever... 0 Comments | Read More »

Use Tags to Label Images

Use Tags to Label Images

Label all images on your website with alt tags and image tags to provide another way for customers to find you. Try to imagine if yo... 0 Comments | Read More »

Copy Your Foreign Competitors

Copy Your Foreign Competitors

When entering foreign markets for the first time, make sure you offer customers the same value as your foreign competition. Copy you... 0 Comments | Read More »

Implement Lead Tracking Software

Implement Lead Tracking Software

Measure your marketing effectiveness with lead tracking software. By identifying where your inquiries come from, what sources are wo... 0 Comments | Read More »

Find Your Conversion Rate

Find Your Conversion Rate

Want to find your overall Site Conversion Rate? Take the total number of people who complete a sale and divide by the total number o... 0 Comments | Read More »

Keep Fraud to a Minimum

Keep Fraud to a Minimum

A good way to protect your business from fraud is to implement fraud scoring from companies that do geolocation of the IP address an... 0 Comments | Read More »

Get Something New On Your Site

Get Something New On Your Site

Your website does not have to be perfect before you can launch that new design or holiday campaign. One of the great things about ec... 0 Comments | Read More »

Advice For Hiring a Developer

Advice For Hiring a Developer

Ecommerce veteran Ken Kikkawa has some advice for hiring a website developer, "The developers you work with need to speak your langu... 0 Comments | Read More »

Target Your Mailing List

Target Your Mailing List

Ecommerce merchant David Kravetz has a tip for merchants who use direct mail advertising, "The more pieces you mail, the more revenu... 0 Comments | Read More »

Videos Can Drive Sales

Videos Can Drive Sales

Product videos have great power to drive sales. Ecommerce merchant Lars Hundley said, “We typically get up to a 20 percent increase ... 0 Comments | Read More »

Find a Partner, Not Just a Cart

Find a Partner, Not Just a Cart

Here's a tip from ecommerce cart developer, Philip Williams. "The ecommerce industry is one of the fastest moving marketplaces aroun... 0 Comments | Read More »

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