The eCommerce Minute Episodes
Purchase Confirmation Email
If you haven’t already optimized your purchase confirmation email, this is the time to start. These emails get very high open rates... 0 Comments | Read More »
Social Campaigns and SEO
Etailers still need to create, optimize and publish valuable content, managing it through the various relevant social and other mark... 0 Comments | Read More »
Social Media as a Revenue-Generating Platform
With 4 billion pieces of information shared on Facebook, 140 million Tweets and more than 3 billion searches conducted every day, et... 0 Comments | Read More »
Building Your Brand with Social Media
Social media's popularity and use has greatly impacted brand marketing, as more consumers review products, relate customer experienc... 0 Comments | Read More »
Out-of-Stock Email Campaigns
Out-of-stock items damage your credibility and frustrate customers to no end. Make sure you’re not featuring out-of-stock products o... 0 Comments | Read More »
Monthly Page Performance Reviews
If you are not already doing so, implement a process where you review top and bottom performing pages each month. Check for spelling... 0 Comments | Read More »
Split Testing Made Easy
Google Website Optimizer is a free service to conduct A/B tests. To utilize Website Optimizer for testing, you just need to insert ... 0 Comments | Read More »
Watch for Return Fraud
Return fraud, including wardrobing, returns of merchandise purchased with stolen cards, and cross-merchant no-receipt returns, can b... 0 Comments | Read More »
Take Advantage of Color Psychology
Research has shown that certain colors come with associations — especially in the context of something else. You already subconsciou... 0 Comments | Read More »
Come Prepared for Venture Capital
It has become very inexpensive to launch an online business, especially an ecommerce business. You can try out a store relatively in... 0 Comments | Read More »
Try Multivariate Testing
While A/B split testing is simple and useful, these techniques reveal their full power when examining multiple variables at once. Wi... 0 Comments | Read More »
Explore Social Bookmarking Sites
Social bookmarking is a way for web users to organize, store, manage and search for bookmarks of resources online. Links can be disc... 0 Comments | Read More »
Use Heatmaps to Aid Conversion
Heatmaps are an effective way to find out how customers really use a site. They're called heatmaps because the stronger or hotter th... 1 Comments | Read More »
Consider Drop Shipping to Increase Product Offering
Drop shipping allows merchants to offer many more products for sale than what might be feasible if that merchant had to inventory ev... 0 Comments | Read More »
User Generated Content
User generated content is great for SEO. When customers write reviews or ask and answer questions about a site's products, they use ... 0 Comments | Read More »
Increase Conversions with Retargeting
Retargeting is the practice of exposing potential customers to either a greater frequency of online ads or to more specific online a... 0 Comments | Read More »
Reach New Markets With Fulfillment
Online retailers can also use fulfillment services to expand their businesses to new markets without having to invest in infrastruct... 0 Comments | Read More »
Understand Investment Consequences
If you are looking for venture capital, understand that investors will want high returns. Investors are primarily interested in bus... 0 Comments | Read More »
Don’t Overdo SEO
One of the most important, yet oft-ignored user experience factors when viewing a web page is its trustworthiness. Having links only... 0 Comments | Read More »
StumbleUpon Promotes Relevancy
Finding relevant content is the goal of search engines. Normally, however, that requires the searcher to filter through pages of res... 0 Comments | Read More »
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