The eCommerce Minute Episodes
Responsive Design Saves Money
Instead of building separate sites to support each device — laptop, smartphone, tablet — a single site can be designed and developed... 0 Comments | Read More »
Eliminate Double Shipping
These days many retailers are sourcing products from overseas, especially Asia. Rather than importing to your distribution center, e... 0 Comments | Read More »
Monitor Your IP Address
Keep your newsletter-server IP address handy, and be sure to check it often. There are dozens of blacklists that list IP addresses a... 0 Comments | Read More »
Consider Charging for Shipping
In the era of free shipping, this is a different approach. But, give it a try. Charge for shipping on smaller orders. Charge a small... 0 Comments | Read More »
Spread Your Promotions
Target your email subscribers, Facebook fans, and Twitter followers with aggressive promotions on a limited number of items. Offer t... 0 Comments | Read More »
Be Quick with Customer Service
Speed is very important in customer service. When shoppers send an email, fire up a chat session, or make a phone call, they want im... 0 Comments | Read More »
Explore Usability Testing
Usability testing almost never fails to surprise site owners with what it uncovers. Full-scale usability testing is time-intensive a... 1 Comments | Read More »
Avoid Stock Product Descriptions
Using stock descriptions will not incur a direct penalty. However, search engines reward unique content. Nothing is less unique than... 0 Comments | Read More »
Seek Mobile Compatibility
With the growing popularity of mobile devices like tablets and smartphones, it’s increasingly important for businesses to be “mobile... 0 Comments | Read More »
Use Free SEO Tools
Search engines can provide excellent information that can help site owners increase traffic. Often that information is available via... 0 Comments | Read More »
Syndication Platforms Save Time
Syndicating blog posts, press releases or new product announcements can be time consuming, especially when you consider the number a... 0 Comments | Read More »
Sitemaps Help Search Engines
XML sitemaps facilitate indexation. An XML sitemap is simple to create, and posting one is like rolling out the red carpet for searc... 0 Comments | Read More »
Content is Still King
Use helpful how-to tips, questions and polls, exclusive special offers and discounts, humorous videos, or attention-getting photos. ... 0 Comments | Read More »
Facebook Check-in Deals
Offer Facebook Fans rewards for checking in — using their smartphones — at your physical store. Facebook users have 130 friends on a... 0 Comments | Read More »
Offer Exclusive and Compelling Fan-First Experiences
One way to encourage purchase activity is to provide products that are available exclusively to Facebook Fans. This could include sp... 0 Comments | Read More »
Check Your Keywords
Search engines are picky, and consequently so is search engine optimization. Paste your text into a word cloud generator like Wordl... 0 Comments | Read More »
Don’t Sit Idle
You can generate additional revenue by renting out idle capacity to other businesses or consumers. This could include spare office s... 0 Comments | Read More »
Follow Advertising Rules
Be aware that Facebook, Twitter, and other sites have their own terms and conditions that must be followed, particularly as they rel... 0 Comments | Read More »
Advertise Truthfully
Whatever the platform, you should be careful to make sure that descriptions are truthful. Any false or misleading statements about ... 0 Comments | Read More »
Specify Social Account Ownership
If you would like to control a social media account that is set-up purely for business or that your employees set-up for promoting y... 0 Comments | Read More »
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