The eCommerce Minute Episodes
Advertise With Social Word-of-Mouth
If your site sells products that can benefit from word-of-mouth marketing, then Facebook is a great tool to use. You can put special... 0 Comments | Read More »
Expand Your PPC Ads
PPC ad extensions allow you to provide more relevant information in your ads and increase the space your ads take up. While individ... 0 Comments | Read More »
Cross-platform Marketing with SoLoMo
The term "SoLoMo" signifies combining social, local, and mobile marketing to connect with potential customers. It seeks to particip... 1 Comments | Read More »
Give Your Affiliates Content
After an affiliate is approved, it gets access to the retailer’s advertising inventory. This should include a variety of advertisin... 0 Comments | Read More »
Plan Beyond the Sale
If you’re planning to sell your business, be sure to think about what you will do afterwards. You may need to work for the company ... 0 Comments | Read More »
Navigation Helps SEO
SEO is a war of a thousand small battles. Relevance and value, or quality, are the foundation of SEO. A site's navigation has the po... 0 Comments | Read More »
Focus SEO on Conversion
Search marketing's ultimate goal isn't usually to drive more traffic; it's to convert more sales. More traffic just creates more ser... 0 Comments | Read More »
Target Your Email Subject Lines
A well written email subject line can increase open rates and, potentially, increase conversions. An email with a poorly written sub... 0 Comments | Read More »
Find Legal Forms Online
Hiring attorneys for issues such as incorporation, contracts, or business sales can be extremely expensive for small businesses. The... 0 Comments | Read More »
Forget The Fold
The Fold, or the top 600 pixels of your website, has traditionally been the focus of web design, because it was what customers could... 0 Comments | Read More »
Fulfill Email Expectations
Consumers are very sensitive to what they are receiving in their inbox — emails are permission based, after all. For this reason, m... 0 Comments | Read More »
Include a Content Slider
A content slider allows a retailer to show shoppers products, specials, or information in a visually appealing way. Sliders also mak... 0 Comments | Read More »
Emphasize Site Search
Search is perhaps the most important navigation feature on a retail website. Make sure that your search field is in an obvious spot ... 0 Comments | Read More »
Provide Sufficient Product Information
The higher the price tag, the more information the customer expects. This is especially vital for products such as engagement rings ... 0 Comments | Read More »
Use SEO Affiliates For Marketing
I you don’t have an internal search team you may be able to rely on affiliates to fulfill that function. And since it’s based on rev... 0 Comments | Read More »
Consider Dynamic Navigation
A basic site-search may no longer be sufficient. You may want to consider a dynamic site-search that can return products similar to... 0 Comments | Read More »
Beware Credit-Card Processing Pricing
The new Durbin Amendment and interchange-plus pricing do not automatically guarantee that your merchant account provider is giving y... 0 Comments | Read More »
Be a ‘One Percenter’
The 90-9-1 Principle states that 90 percent of web users rarely contribute, 9 percent contribute occasionally, and that there is one... 0 Comments | Read More »
Make Your Site Bot-Friendly
When designing your site to be attractive to shoppers, be sure to make it friendly to search-engines as well. Try visiting your sit... 0 Comments | Read More »
Prepare for Online Holiday Shopping
Despite the poor economy, ecommerce sales have been growing steadily. However, many shoppers this year are resolved to spend less m... 0 Comments | Read More »
Connect with us