The eCommerce Minute Episodes
Use Social Media Numbers to Your Advantage
Social media expert Dan Zarella notes that "the number of your social media fans and followers is publicly known, and you can use it... 0 Comments | Read More »
Asking For Links
The most productive Internet link building comes from in-person encounters. Working within your professional and social circles, mee... 0 Comments | Read More »
Keep Shoppers on the Cart Page
Here is a bit of advice to merchants from an ecommerce marketing expert, "When cross selling or up-selling products in the shopping ... 0 Comments | Read More »
Embed Ecommerce Into Your Overall Retail Strategy
The launch of your ecommerce operation should be a coordinated, multi-channel selling effort, ideally with the head of ecommerce sea... 0 Comments | Read More »
Offer Telephone Sales on Your Site
Be sure to offer telephone orders on your site as an alternative to online orders. A message such as 'Order by telephone and speak t... 0 Comments | Read More »
Don't Put All Your Eggs in One Basket
Here's a bit of advice about product sourcing from a seasoned ecommerce merchant: "Try not to rely too heavily on one supplier. Alth... 0 Comments | Read More »
The Advantage of Up-selling
Up-sells increase average earnings per sale, and a properly executed up-sell can even increase your conversion rates. Compelling up-... 0 Comments | Read More »
Keep Social Media Strategy Relevant to Your Business
It is great to connect to customers through social media outlets, but just because Dell, Best Buy or other large corporations are us... 0 Comments | Read More »
Adjust Your Spend Caps During the Holidays
If you have caps on your spend at various comparison shopping engines, be sure to go in and adjust your budgets throughout the holid... 0 Comments | Read More »
Offer a Branded DIY Gift Wrapping Kit
Many shoppers don't use gift wrapping services because they prefer to save the money, or they might want to check what they bought b... 0 Comments | Read More »
Ask For Registration Later
Allow shoppers to reach the check out page before asking them to register with your website. The information learned at check out, s... 0 Comments | Read More »
Monitor Website Data Every Day
Try to monitor your website data every day to stay apprised of any significant events - either positive or negative - so you can tak... 0 Comments | Read More »
Third-Party Certification Builds Trust
Here's a tip from shopping cart developer, Temi Odurinde, on how to build customers' trust, "Invest in third party security certific... 0 Comments | Read More »
Is Old Content Hurting Your Search Performance?
Old content could be damaging your search performance. Forgotten page designs, old campaigns, and abandoned domains that accumulate ... 0 Comments | Read More »
Video Can Be Very Effective
Product video tends to have more of an impact as products become more complex and, therefore, require more investigation to figure o... 1 Comments | Read More »
Quick PA-DSS Tip
The deadline for shopping carts to become PA-DSS compliant is July 1, 2010. If your shopping cart provider is not PA-DSS compliant o... 0 Comments | Read More »
Free Online Survey Solution
4Q by iPerception can help you get quick, actionable insights from your visitors. Located at 4qsurevy.com, 4Q is a free, online surv... 0 Comments | Read More »
Google Website Optimizer
Brainstorm a few website variations and try them out on real visitors with Google Website Optimizer. The tool lets you test and lear... 0 Comments | Read More »
Get Concept Feedback
Getting ready to launch a brand new website, logo, or advertisement? Want to know what other professionals think before you release ... 0 Comments | Read More »
Google Analytics Basics
If Google Analytics seems overwhelming, try focusing on a few basic goals in the beginning. Regularly check your site's overall tren... 0 Comments | Read More »
