The eCommerce Minute Episodes
Be Aware of Design Trends
Web design changes continually. It used to be that three columns of category images on your home page were standard. Top and left na... 0 Comments | Read More »
Be Competitive
Pick your top five competitors and review their stores at least weekly. You may find one offering a 50-percent off sale, or a 2-for-... 0 Comments | Read More »
Connect PPC Ads with Supporting Landing Pages
If you can’t invest heavily, try it slowly. Start by investing in landing pages to support your promotion. You'll get a much higher ... 0 Comments | Read More »
Attract Customers with Special Offers
Provide exclusive special offers, discounts and coupons. One of the main reasons people follow companies on social networks is to re... 1 Comments | Read More »
How Often Should You Post?
How often you post depends on the social networks you use. For example, you can limit Facebook posts to two or three per week, but p... 0 Comments | Read More »
Process Change-of-Address Notifications
When you send out an email, there will always be address-change notifications. Make sure you process them quickly. If you aren’t con... 0 Comments | Read More »
Seek Feedback Everywhere
Any mechanism in place for visitor feedback is an opportunity to ask if the visitors have seen references to your brand on social ne... 0 Comments | Read More »
Account for Risks
Regardless of where you are in the lifecycle of your business, you should monitor the risks you face and how you might deal with the... 0 Comments | Read More »
Learn From Others
You don’t have to learn everything the hard way. Interview other ecommerce business owners in non-competitive spaces. Ask them abou... 0 Comments | Read More »
Fix Broken Links
Ecommerce websites require a lot of resources, including images, and many links. With so many moving parts, it is not uncommon for s... 0 Comments | Read More »
Specify Shipping Costs
Customers visiting an online retailer expect to know what they are going to have to pay, including shipping. Despite this, there are... 0 Comments | Read More »
Spread Your Products
The primary benefit of both marketplaces and comparison shopping engines is the potential to drive more business from these websites... 0 Comments | Read More »
Model Your Business
Set up a projected budget for the next 12 months. Include any new projected revenue streams, as well as planned investments and oth... 0 Comments | Read More »
Provide a Basic Logo
Different types of affiliates have different creative needs. Coupon and deal sites typically require a logo for listing in their di... 0 Comments | Read More »
Retarget Wandering Customers
Only a low percentage of visits turn into sales. Often that is because a shopper is early in the buying process and is simply conduc... 0 Comments | Read More »
Integrate Twitter
Twitter offers several ways to integrate tweets into a retailer's website. Showing tweets increases the number of followers. It als... 0 Comments | Read More »
Don’t Neglect SEO
If a business wants to perform faster for organic search, it needs to put more resources and more priority on SEO projects. Most bus... 0 Comments | Read More »
Move Inventory Through Marketplaces
If you sell seasonal products or have limited storage space and need to reduce inventory frequently, consider marketplaces. The high... 0 Comments | Read More »
Consider Outsourcing
Evaluate outsourcing your recruiting or even outsourcing employees to an agency. Some of these decisions will go back to your organi... 0 Comments | Read More »
Trust Your Startup Team
Even when you have co-founders with the same vision, you will face awkward conversations in the first days about ownership, roles, r... 0 Comments | Read More »
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