The eCommerce Minute Episodes
Prepare for an Influx of Smartphones
Smartphone sales are expected to surpass PC sales by the end of this year, and could be triple PC sales by 2015. With this shift in... 0 Comments | Read More »
Third-Party Solutions
Even if there is a functionality your company needs, you don’t necessarily have to implement it yourself. There are many third-part... 0 Comments | Read More »
Focus on Core SEO
Instead of building an additional section of your website designed solely to draw pagerank, focus on the core principles of SEO: cra... 0 Comments | Read More »
Shopping Cart Extensions
Don’t assume that your shopping cart is limited to the functionality it has right now. Look for extensions available for your cart ... 0 Comments | Read More »
Build a Promotional Calendar
Review your revenue from the past year, and attempt to predict which days will be your biggest and smallest shopping days this year.... 0 Comments | Read More »
Have Impeccable Grammar and Spelling
Style, spelling, and grammar are the building blocks of much of the digital world's content. How a business presents itself in words... 0 Comments | Read More »
Have a Single-Objective Landing Page
A great landing page, whether it is a product detail page or an online form, should focus on one singular goal. In the case of a pro... 0 Comments | Read More »
Try Free Shipping Memberships
A growing trend is to offer free shipping to customers who join an "unlimited free shipping club," for an annual fee. As a small re... 0 Comments | Read More »
Analyze Everything
Web analytics tools seek to monitor and report on the interaction between Internet users and specific websites or marketing initiati... 0 Comments | Read More »
Fold Shipping Cost Into Item Price
If you sell unique or hard-to-find products, you can include your average shipping cost as part of the product price. Customers cann... 0 Comments | Read More »
Find a Community Leader
Making a community part of your marketing efforts takes more effort than selecting the platform. It needs active management. Rather ... 0 Comments | Read More »
Prepare for the Tablets
Tablets are having a profound effect on how we view, manage, and use content. Tablet sales are increasing rapidly, and shoppers usi... 0 Comments | Read More »
Use A/B Testing
A/B testing compares the performance of a single variation in some form of marketing content. Split your customer base or email lis... 0 Comments | Read More »
Control Your Fonts
Pay attention to typography on your ecommerce site. Many designers fall into the trap of using too many fonts on a page. It’s okay ... 0 Comments | Read More »
Stock Transparency
If you have a product that you expect to run out of, or that will be in high demand, be clear about availability. You will get more... 0 Comments | Read More »
Make Personalized Recommendations
Suggesting products that a shopper may like, based on their past purchase history, can be beneficial to both customer and business. ... 0 Comments | Read More »
Offer Freebies
How much is a new customer worth? Do you have some product that costs less than that? If so, consider giving away freebies to draw ... 0 Comments | Read More »
Consider ‘Light-Blogging’
Blogging is an excellent way to reach out to your customers. However, setting up a full blog can be time-consuming and unwieldy. I... 0 Comments | Read More »
Consistent Email
Even with the variety of email options available, like customized triggered emails and fancy HTML layouts, it is sometimes better to... 0 Comments | Read More »
Online Meeting Planners
Next time you schedule a meeting, instead of chasing down everyone you need to meet with, try using an online meeting planner instea... 0 Comments | Read More »
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