The eCommerce Minute Episodes
Save with Hybrid Shipping
Adopting "hybrid" parcel offerings that combine services from the leading for-profit shippers with those of the USPS may reduce ship... 0 Comments | Read More »
Plan for SEO Up Front
Most sites neglect to include an SEO professional in the planning, design, development and launch phases of a project, typically res... 1 Comments | Read More »
Balance Platform Costs vs. Growth
If you build and host your own system, you may need more cash upfront and skilled developers. With a SaaS platform, you will not nee... 0 Comments | Read More »
Plan for Expanding Facilities
An online business can grow easily, because it has no need for a fancy store in the right location. Try to find an office park that ... 0 Comments | Read More »
Use Social Sharing Buttons
All major social networks provide merchants with the capability to incorporate social sharing buttons that allow visitors to share c... 0 Comments | Read More »
Research Your Competition
Sometimes the best way to improve your own business is by taking a hard look at your competitors. By understanding their most and le... 0 Comments | Read More »
Engage with Quality Content
Matter-of-fact product descriptions and ho-hum product photography will not set an online seller apart in an Internet marketplace. C... 0 Comments | Read More »
Consider Multiple Email IPs
If you are a large sender with many transactional or triggered emails, consider having separate IPs to send different types of email... 0 Comments | Read More »
Plan for Growth
Choose a service provider that offers options that match your current program, and offers tools to facilitate growth. Learning how t... 0 Comments | Read More »
Manage Your SEO Agency
Watch your organic search traffic and revenue trends in your web analytics tools for signs that the SEO program is having a positive... 0 Comments | Read More »
Reverse Data Append
If you possess only limited information about your subscribers, consider a reverse data append. Major data compilers can examine you... 0 Comments | Read More »
Building a Pay-per-click Campaign
Pay-per-click advertising is changing rapidly. There are many more options and new ways of constructing an ad. A couple of elements ... 0 Comments | Read More »
Honesty in Advertising Your Products
Whatever the platform, you should be careful when describing your products or services to make sure that the descriptions are truthf... 0 Comments | Read More »
Update Your Email List
When you send out an email, there will always be address-change notifications. Ensure your reply handling is set up in such a way th... 0 Comments | Read More »
Don’t Delete Inactive Email Subscribers
It’s good to clean up your file and market only to those subscribers who are active and engaged. However, keep the purged email addr... 0 Comments | Read More »
Be Careful of What You Say
In addition to speaking truthfully about your product or service, you must speak truthfully about your competitor’s products or serv... 0 Comments | Read More »
Match Your Site to Your Product
Once you select your products or services, evaluate other elements that impact buying decisions. Start with your website itself. If ... 0 Comments | Read More »
Have a Simple Explanation
Your company's value proposition is the reason consumers buy your products or services. You may have more than one value proposition... 0 Comments | Read More »
Curate Content
If you supply content that interests consumers, your announcements will be given the attention they deserve. Include any type of con... 0 Comments | Read More »
Give Affiliates Prepared Codes
Affiliates get newsletters from merchants every day, and may not always follow through on them. One way to help ensure that your pr... 0 Comments | Read More »
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