The eCommerce Minute Episodes
Talk with Your Best Customers
Focus on the primary strategies that work well, instead of dwelling on all that is wrong. In that spirit, identify your repeat custo... 0 Comments | Read More »
Utilize Unique Product Descriptions and Images
Search engine optimization is still critical for the success of most ecommerce businesses. A common problem with ecommerce merchants... 0 Comments | Read More »
Build Your Business Around Customer Relationships
With so many competitors vying for your customers' attention, you need to nourish your relationships with customers at every opportu... 0 Comments | Read More »
Create a Niche Community
As an alternative to using a large social network, consider creating a niche community. A focused smaller community can be ideal fo... 0 Comments | Read More »
Focus on Profit
Make sure you don’t confuse sales numbers for actual profit. While it is possible to increase sales by decreasing cost, dropping to... 0 Comments | Read More »
Podcast to Engage Shoppers
Podcasting is a cheap and easy way to engage customers. Additionally, it can lead directly to sales: as many as 40 percent of loyal... 0 Comments | Read More »
Set Google+ Snippets
You can now control what text and images are displayed when a customer shares your site with the +1 button. This allows you to opti... 0 Comments | Read More »
Time Your Posts
Just because you may be online during the workday does not mean that is the best time to post content to Facebook. Experiment with d... 0 Comments | Read More »
Be Patient with Pay Per Click
Don’t freeze a new campaign after one week just because you don’t see any results. It can take up to six weeks for a campaign to sh... 0 Comments | Read More »
Check Your Ad Budget
One simple way to increase pay-per-click revenue is to check which of your campaigns are using up their allotted budget. If an alre... 0 Comments | Read More »
Integrate Email and Social Media
Instead of splitting your attention, try making your email and social-marketing campaigns work together. Email can drive traffic to... 0 Comments | Read More »
Choose The Right Credit Card
When choosing a business credit card, be sure to select the perks that meet your needs. If you don’t travel, you don’t need frequen... 0 Comments | Read More »
Try Group Messaging
There are several group-messaging mobile apps available. These tools can allow you to contact several people simultaneously, and al... 0 Comments | Read More »
Engage Your Customers
It sounds painfully obvious, but try asking your customers to buy from you. A small change such as including the phrase “try now” c... 0 Comments | Read More »
Allow In-Store Pickup
If you have both a physical and an online store, consider allowing in-store pickup of online purchases. This is convenient for shop... 0 Comments | Read More »
Try an RSS feed
An RSS feed is a tool that allows web users to track new content from one or several websites. This means that RSS feeds are a good... 0 Comments | Read More »
Focus on Email
While social media has become very popular, it may not be worth the effort you are putting into it. Check your analytics: retailers... 0 Comments | Read More »
Try Bitcoin
Bitcoin is a new virtual currency, designed for use over the internet. It works with a free, open-source program, and is independen... 0 Comments | Read More »
Consider a New Brand
If you are expanding into a new online niche, consider creating a spin-off brand for those products. A new sub-brand can prevent di... 0 Comments | Read More »
Be Selectively Social
Don’t join social networks just because they’re popular. Maintaining a social media presence requires constant time investment, and... 0 Comments | Read More »
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