The eCommerce Minute Episodes
Free Image Editing
Put off by steep price or learning curve of Adobe Photoshop? There are several free alternatives available for download online. Th... 0 Comments | Read More »
Try Cloud Storage
Consider using a cloud storage site. These sites are useful for data backup or remote collaboration, and can be accessed from anywh... 0 Comments | Read More »
Demand Security
It is easier than ever to find PCI-compliant shopping carts. Don’t accept excuses from your cart provider or payment processor. In... 0 Comments | Read More »
Offer a Wait List
If a product is out of stock, don’t simply make it unavailable for purchase. Instead, give your customers the option to sign up for... 0 Comments | Read More »
Email Subscribers: Do The Math
Your email list can benefit from simple mathematical analysis. Divide your email-based revenue by your number of email subscribers ... 0 Comments | Read More »
Make Your Consumers Producers
If you have novelty-driven product sales, consider allowing your customers to create and submit content or designs. Consumer-genera... 0 Comments | Read More »
Try Limited-Lifespan Sites
Consider creating short-term websites. If you have a one-time event, or unique or limited stock, you may only need a website for a ... 0 Comments | Read More »
Promote Scheduled Reorders
Try offering your customers the option to schedule reoccurring purchases of your products. Especially if you sell consumables, this... 0 Comments | Read More »
Offer Unsubscribe Alternatives
Often when a customer unsubscribes from your email list, it is more a matter of reducing inbox clutter than dislike for your company... 0 Comments | Read More »
Offer Educational Content
Educational content is an excellent way to attract both customers and incoming links. A steady trickle of content on your area of e... 0 Comments | Read More »
Try Audio Content
When adding content to your website, consider audio features such as podcasts or audio product descriptions. Audio is simple to pro... 0 Comments | Read More »
Localization Brings Legitimacy
As your company grows, you may want to provide localized versions of your site for overseas buyers. Even the language differences t... 0 Comments | Read More »
Scale Your Ambition
When selling through an online marketplace like Amazon, be aware of the tradeoffs you are making. You are essentially surrendering ... 0 Comments | Read More »
Know What You Need
You may no longer need a powerful computer and specialized licensed software to do your job. Often, all you need is a computer capa... 0 Comments | Read More »
Six Degrees of Separation
Social advertising is gaining ground over traditional advertising. Consumers are more likely to visit a site or make a purchase if ... 0 Comments | Read More »
Find Funding Online
Instead of a traditional loan, consider searching for funding online. There are several online sites dedicated to pairing investors... 0 Comments | Read More »
Know Your Customers
Segment customers according to their interests, then use that segmentation for increases marketing effectiveness. You can easily ge... 0 Comments | Read More »
Know Your Ad Real-Estate
Where your ad is displayed can have a large impact on click-through rates. For example, purchasing an ad at the top of a Google sea... 0 Comments | Read More »
Don’t Go It Alone
Consider joining one or more entrepreneur-oriented social networks. These networks are a great way to get advice from peers, as wel... 0 Comments | Read More »
Take Advantage of YouTube
While using embedded YouTube videos to serve video content is less elegant than some would prefer, it does have significant benefits... 0 Comments | Read More »
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