The eCommerce Minute Episodes
Show Limited Availability
If you have the product in stock, let shoppers know. Moreover, as a conversion tip, try to create a sense of urgency with consumers ... 0 Comments | Read More »
Host Product Reviews
While many consumers know what they want and are looking at it on your website, they may still search on Google for product reviews.... 0 Comments | Read More »
Certify Authenticity
Product authenticity has been a concern since the beginning of ecommerce. This is mostly due to counterfeit goods sold through eBay ... 0 Comments | Read More »
Consider Contest Marketing
Contest marketing can be an effective approach to acquiring loyal customers. The keys to success include having a significant prize... 0 Comments | Read More »
Survey for Demographic Information
A survey is a good way to gather information about your customers and prospects. You can solicit input and promote your survey to yo... 0 Comments | Read More »
Offer Search Suggestions
About a third of site search users take advantage of search suggestions. Good search suggestions should appear below the actual sea... 0 Comments | Read More »
Limit Access to Trade Secrets
A company may have many people doing very specific tasks in the operation of the ecommerce company. Not everyone needs to have acces... 0 Comments | Read More »
Reclaim Abandoned Carts
Encourage your shopper to return and make a purchase with remarketing and emails. Shopping cart abandonment is part of a natural bu... 0 Comments | Read More »
Segment Customers
Segmentation allows you to manage multiple price points for a single product. An increase in price can be limited to a single segmen... 0 Comments | Read More »
Review and Refine Prices Periodically
Prices need to be reviewed periodically based on a variety of factors, such as cost of manufacturing or procuring the product, compa... 0 Comments | Read More »
Avoid Link Building Shortcuts
There are no safe link building shortcuts. The temptation to manipulate rankings by acquiring links through unethical means is easy ... 0 Comments | Read More »
Know Your Margins
New ecommerce businesses should choose to sell products that have enough margin — i.e., profits — to be successful. A new online bu... 0 Comments | Read More »
Learn with Twitter Chats
One of the best ways to harness Twitter is by participating in chats, scheduled hashtag discussions that focus on specific topics. S... 0 Comments | Read More »
Offer Contests or Giveaways
Consumers respond to contests and giveaways. Develop a creative contest or giveaway that gets subscribers reengaged in your brand, w... 0 Comments | Read More »
Reward Email Subscribers
People who are subscribed to your email newsletter did so for a reason: exclusive offers, news, or content that is unique to them. I... 0 Comments | Read More »
Use Infographics
Infographics are the current link building craze, and with good reason. Readers love the sound bite approach to consuming informatio... 0 Comments | Read More »
Get Detailed Card-Processing Statements
You want massive detail on your monthly statements whether you understand it or not. You want to see all fees to make the provider e... 0 Comments | Read More »
Simple Content Works
As long as you are providing relevant information that interests the consumer, you can film your product video with a small camera o... 0 Comments | Read More »
Use Robust Product Descriptions
As much as we hear that content is king for SEO, many ecommerce websites do not use adequate descriptions of their product, such as ... 0 Comments | Read More »
Sort Customer Reviews
When dealing with a popular product with thousands of reviews, it is helpful to sort them by “Most Helpful First” or “Newest First.”... 0 Comments | Read More »
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