The eCommerce Minute Episodes
Treat Video as a Value-Add
When using video to help sell a product, let it compliment, not duplicate or replace, your text. Relying purely on video will alien... 0 Comments | Read More »
Be Productive, Un-tethered
An increasing number of smartphone apps allow you to manage your work from outside your office. Whether for iPhone or Android, you ... 0 Comments | Read More »
Shop Around for Your Ecommerce Platform
When looking for software like a shopping cart platform, remember that most programs offer a free trial - take advantage of this to ... 0 Comments | Read More »
Take Advantage of Free Online Services
Don't assume that you have to spend money on expensive programs for tasks such as video editing. Increasingly, you can find free si... 0 Comments | Read More »
Poll Customers to Determine Upcoming 'Hot Items'
Merchants can anticipate market trends by getting feedback from their customers. Try polling your customers every few months to det... 0 Comments | Read More »
The Purchase Follow-up
Merchants should have a transactional email program in place to communicate information about a purchase. Including a follow-up surv... 0 Comments | Read More »
Understanding 'Traffic Sources' in Google Analytics
The Google Analytics Traffic Sources section monitors which sources are sending traffic to a site and — with a bit of interpretation... 0 Comments | Read More »
Feature Contact Information on Checkout Page
Here's a tip from Randall Davison, lead project manager with Audio Transcription. “Make sure your company's customer service phone n... 0 Comments | Read More »
Use Labels and Filters Together in Gmail
Here's a tip to help you become a more effective Gmail user: Labels and Filters are two Gmail features that go very well together. L... 0 Comments | Read More »
Writing Tools for Grammar, Style and Content
Content is king. If you run a blog, most of your content is language. For an ecommerce site, you write promotional copy, product des... 0 Comments | Read More »
Consider How Non-Mobile Content Renders
Increasingly, users are reading email on mobile devices. Savvy marketers want to be aware of this trend and tailor email campaigns t... 0 Comments | Read More »
Build Your Brand with Q & A Section
Here's a tip from Jamie Salvatori, Owner of Vat19.com. “If you’re an expert on the products you sell, start proving it with a quest... 1 Comments | Read More »
Mobile Templates for Your Business
Google has introduced six mobile templates for Google Sites, Google's portal to assist with the creation of websites. Businesses can... 0 Comments | Read More »
Customers Don’t Care About Cool Graphics
Tim Burns, owner of MinnesotaWorkWear, gives us the following advice: “Keep your site neat, clean and straightforward. Too many tim... 0 Comments | Read More »
Check Your Website's SEO Health
Websites that are a number years old will likely have missing internal links and 404 “page not found” errors. Both of these could be... 0 Comments | Read More »
Encouraging Email Subscriptions
To encourage more email subscriptions on your standard email newsletter form or on campaign landing pages, consider (1) what motivat... 0 Comments | Read More »
Use Social Media and Video
Shoppers are becoming accustomed to interacting with companies on websites and in social media. Email marketers can often gain loyal... 0 Comments | Read More »
Mobile Commerce Payments
Ease of payment is extremely critical for the success of a mobile site or app. The most convenient option is to add the charge to th... 0 Comments | Read More »
Locating Social Communities
There are a number of ways merchants can find communities that would be interested in their products. One way is to start by listeni... 0 Comments | Read More »
Mobile Promotions
One of the biggest benefits of mobile commerce is the ability to leverage the always-connected state of a mobile device to send real... 0 Comments | Read More »
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