The eCommerce Minute Episodes
SEO Mantras Part 1: Single URL Per Page
SEO expert Jill Kocher suggests five mantras to recite before you redesign your online store. Here is her first mantra: "Each unique... 0 Comments | Read More »
Translating Your Ecommerce Site
Translating your online store into other languages can greatly increase the size of your market, both domestically and international... 0 Comments | Read More »
Just Say "I'm Sorry"
When ecommerce businesses deal with customer complaints, the merchant will often say, "I apologize." It's professional, to-the-point... 0 Comments | Read More »
Make Sure There is a Quick ROI
Here's some business advice from Andy Humphrey of Ecomowers.com, "Every business move you make should be as cash-positive as possibl... 0 Comments | Read More »
Send Purchase Confirmations
You should always confirm every purchase onscreen immediately following the payment approval. Include the total payment submitted an... 0 Comments | Read More »
Generate Buzz With a Contest
Ecommerce marketers can use contests to boost traffic and improve sales. For example, you might create a contest that requires newsl... 0 Comments | Read More »
Constantly Measure PPC Campaigns
Measuring and optimizing your paid search campaigns throughout their duration is critical. This allows you to evaluate strengths and... 0 Comments | Read More »
Use A Site Search That Incorporates Guided Navigation
Shoppers often begin their search using vague and general terms, and then abandon the search in frustration and leave the website al... 0 Comments | Read More »
Start Planning Now for Holiday Season
If you intend to succeed during the holiday season, it is important to plan months ahead. Make sure your website and its underlying ... 0 Comments | Read More »
Don't Skimp on Aesthetics and Appearance
When compared to traditional store rent and utilities, ecommerce has built-in advantages with already cheap start-up costs. But don'... 0 Comments | Read More »
Work Together to Build Strong Links
To make the most of out your SEO linking strategy, make sure that the rest of your marketing team understands what keywords and page... 0 Comments | Read More »
Fundamental Security Tips
It's critical to become a stickler for security when it comes to your customer's data. Some fundamental tips are to use strong passw... 1 Comments | Read More »
Use Long Tail Phrases to Describe Products
Most people think of keywords as individual words. And, although single keywords are important, it is also important to think about ... 0 Comments | Read More »
Seek Quality and Affordable Advertising
Search engine optimization is important, but it is equally important not to overlook paid search engine advertising for your online ... 0 Comments | Read More »
Google Alerts Provide an Extra Set of Eyes and Ears
If you want instant feedback on your company’s high-converting keyword phrases, sign up for Google Alerts in your Google account. Wh... 0 Comments | Read More »
Hosted vs. Licensed Carts
Why should an ecommerce business consider a hosted shopping cart, versus a one-time cart license? According to marketing specialist ... 0 Comments | Read More »
99Designs For Graphic Designers
The design site 99Designs is a great way for graphic designers to tap a pool of prospective work rather than having to hunt it down ... 0 Comments | Read More »
Use Twitter Wisely
Twitter is often dismissed by mainstream media, but a study by the Altimeter Group finds that brands using social media have seen re... 0 Comments | Read More »
Offline Marketing
Most ecommerce merchants will naturally focus their marketing efforts on online methods, but traditional media can play a helpful ro... 0 Comments | Read More »
"Unofficial Magento User Guide” Helpful for Novices
James D. Ballotti's "Grow with Magento: The Unofficial Magento User Guide," is a 350 page ebook that seeks to provide basic yet comp... 0 Comments | Read More »
