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Deliver Social Media Posts Automatically

Deliver Social Media Posts Automatically

Social media campaigns have become a mainstay of ecommerce marketing. Even the smallest of online retailers are likely to have a Fac... 0 Comments | Read More »

Consider Local Mobile Search

Consider Local Mobile Search

Local search is when somebody searching for an item is able to find it locally for same day delivery or in-store pickup. As local s... 0 Comments | Read More »

Use More Than One Product Photo

Use More Than One Product Photo

Because consumers can’t actually touch the products you are selling in your online store, having images depicting multiple angles of... 0 Comments | Read More »

Start With Good Photographs

Start With Good Photographs

You should always start with a quality product image. Find the right lighting, use a tripod, and make sure your camera is properly f... 0 Comments | Read More »

Contribute Positively

Contribute Positively

Social media marketing's mission should always be to add real value to the social communities where customers and potential customer... 0 Comments | Read More »

Optimize Buttons

Optimize Buttons

Small changes — like optimizing buttons — can add up to big conversion rate improvements. Many conversion rate improvements use the ... 0 Comments | Read More »

The Voice of Keywords

The Voice of Keywords

To give keywords a voice, simply place them on a website. Cramming all the keywords onto a single glossary page will make each keywo... 0 Comments | Read More »

Tweak Your Default Sort Settings

Tweak Your Default Sort Settings

The default sort preference for your landing pages can have a big impact on average order value and conversion rates. Increased rev... 0 Comments | Read More »

Change Advertising Campaigns Fearlessly

Change Advertising Campaigns Fearlessly

If a campaign that had been performing well enters a slump, gather the information necessary to make a good decision, and be willing... 0 Comments | Read More »

Set Pay-Per-Click Expectations

Set Pay-Per-Click Expectations

Pay-per-click ads need to set realistic expectations so that when a user clicks there are no surprises. One popular tactic is to act... 0 Comments | Read More »

Join a Digital Catalog

Join a Digital Catalog

Rather than printing a catalog, merchants can join a group catalog app — which includes products from many different merchants — to ... 0 Comments | Read More »

Set a Reasonable Expiration Date

Set a Reasonable Expiration Date

Even though promotions should run for a limited period, it's best to give users a few days to see and claim an offer. This also prov... 0 Comments | Read More »

Add Calls to Action to Your Tweets

Add Calls to Action to Your Tweets

Regardless of whether you offer products through an exclusive Twitter account, include calls to action in your tweets. If someone is... 0 Comments | Read More »

Get Development Agreements In Writing

Get Development Agreements In Writing

Make sure there is a written agreement between you and your developer before the developer starts the work. This seems basic, but m... 0 Comments | Read More »

Emphasize Self-Service

Emphasize Self-Service

Customers have become more savvy with using the Internet and they at times prefer self-service to emailing or calling a customer ser... 0 Comments | Read More »

Solicit Feedback

Solicit Feedback

A successful business follows a process of continuous improvement. You can have the best customer service team and tools in place, b... 0 Comments | Read More »

Provide Easy Access to Contact Information

Provide Easy Access to Contact Information

Most larger sites support multiple ways for consumers to contact customer service — like, phone, email, chat, and asking customer se... 0 Comments | Read More »

Entertainment Marketing

Entertainment Marketing

Entertainment marketing is a sub-genre of content marketing that is aimed at engaging potential customers not just with products or ... 0 Comments | Read More »

Describe the Prize

Describe the Prize

Too many sites include an email newsletter form as an afterthought, doing nothing to promote it. If the only explanation offered for... 0 Comments | Read More »

Win the Right to be Heard

Win the Right to be Heard

Social media engagement is a conversation, and participation is the currency required. Your value as a participant is judged in keep... 0 Comments | Read More »

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