The eCommerce Minute Episodes
Deliver Social Media Posts Automatically
Social media campaigns have become a mainstay of ecommerce marketing. Even the smallest of online retailers are likely to have a Fac... 0 Comments | Read More »
Consider Local Mobile Search
Local search is when somebody searching for an item is able to find it locally for same day delivery or in-store pickup. As local s... 0 Comments | Read More »
Use More Than One Product Photo
Because consumers can’t actually touch the products you are selling in your online store, having images depicting multiple angles of... 0 Comments | Read More »
Start With Good Photographs
You should always start with a quality product image. Find the right lighting, use a tripod, and make sure your camera is properly f... 0 Comments | Read More »
Contribute Positively
Social media marketing's mission should always be to add real value to the social communities where customers and potential customer... 0 Comments | Read More »
Optimize Buttons
Small changes — like optimizing buttons — can add up to big conversion rate improvements. Many conversion rate improvements use the ... 0 Comments | Read More »
The Voice of Keywords
To give keywords a voice, simply place them on a website. Cramming all the keywords onto a single glossary page will make each keywo... 0 Comments | Read More »
Tweak Your Default Sort Settings
The default sort preference for your landing pages can have a big impact on average order value and conversion rates. Increased rev... 0 Comments | Read More »
Change Advertising Campaigns Fearlessly
If a campaign that had been performing well enters a slump, gather the information necessary to make a good decision, and be willing... 0 Comments | Read More »
Set Pay-Per-Click Expectations
Pay-per-click ads need to set realistic expectations so that when a user clicks there are no surprises. One popular tactic is to act... 0 Comments | Read More »
Join a Digital Catalog
Rather than printing a catalog, merchants can join a group catalog app — which includes products from many different merchants — to ... 0 Comments | Read More »
Set a Reasonable Expiration Date
Even though promotions should run for a limited period, it's best to give users a few days to see and claim an offer. This also prov... 0 Comments | Read More »
Add Calls to Action to Your Tweets
Regardless of whether you offer products through an exclusive Twitter account, include calls to action in your tweets. If someone is... 0 Comments | Read More »
Get Development Agreements In Writing
Make sure there is a written agreement between you and your developer before the developer starts the work. This seems basic, but m... 0 Comments | Read More »
Emphasize Self-Service
Customers have become more savvy with using the Internet and they at times prefer self-service to emailing or calling a customer ser... 0 Comments | Read More »
Solicit Feedback
A successful business follows a process of continuous improvement. You can have the best customer service team and tools in place, b... 0 Comments | Read More »
Provide Easy Access to Contact Information
Most larger sites support multiple ways for consumers to contact customer service — like, phone, email, chat, and asking customer se... 0 Comments | Read More »
Entertainment Marketing
Entertainment marketing is a sub-genre of content marketing that is aimed at engaging potential customers not just with products or ... 0 Comments | Read More »
Describe the Prize
Too many sites include an email newsletter form as an afterthought, doing nothing to promote it. If the only explanation offered for... 0 Comments | Read More »
Win the Right to be Heard
Social media engagement is a conversation, and participation is the currency required. Your value as a participant is judged in keep... 0 Comments | Read More »
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