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The eCommerce Minute Episodes

Optimize Content for App Stores

Optimize Content for App Stores

When submitting an app to the various app stores, the text submitted is crucial to the app’s success in the store itself, as well as... 0 Comments | Read More »

Check Questionable Orders

Check Questionable Orders

Payment processors are usually equipped with fraud prevention services that detect atypical orders. If an order looks fishy, some e... 0 Comments | Read More »

Properly Identify Postal Codes

Properly Identify Postal Codes

Many countries have numeric postal codes. Some have spaces and hyphens. Countries like Canada contain letters, numbers, and a space.... 0 Comments | Read More »

Use Reviews to Find Supporters

Use Reviews to Find Supporters

Monitoring what is being said about an online store can uncover a lot of positive testimonials and reviews that a business might not... 0 Comments | Read More »

Understand Your Project

Understand Your Project

The first step in any design project is to understand your end goal. Before doing any serious design work, determine the scope of yo... 0 Comments | Read More »

Use High Quality Images

Use High Quality Images

When you go shopping at an actual store, you may talk to someone about the product in person, but the visual process of shopping is ... 0 Comments | Read More »

Provide Product Comparisons

Provide Product Comparisons

Product comparisons can improve a shopping experience — and increase sales. Consumers typically shop for similar features. A compari... 0 Comments | Read More »

Responsive Web Design Benefits SEO

Responsive Web Design Benefits SEO

If you have separate sites for desktops, smartphones, and tablets, each has to be developed and maintained separately. For SEO, each... 0 Comments | Read More »

Create a Clear Path to Sale

Create a Clear Path to Sale

The goal for pay-per-click landing pages is to make the clearest path to the sale possible, providing all of the information necessa... 1 Comments | Read More »

Market with Amateur Videos

Market with Amateur Videos

In the past, if you wanted to make a video for your business, you had to spend tens of thousands of dollars. That is no longer the c... 0 Comments | Read More »

Drop Ship Internationally

Drop Ship Internationally

If you use drop-ship vendors, check if they will ship orders internationally. This can enable you to start selling there immediately... 0 Comments | Read More »

Focus on Quality Content

Focus on Quality Content

Focus on creating quality content to help kickstart a content marketing campaign. Internet users have many choices for online inform... 0 Comments | Read More »

Know When to Raise Prices

Know When to Raise Prices

A lot of small merchants don't often adjust prices. A price is set once when they include the product in their store, and it just st... 0 Comments | Read More »

Use a Simple Email Format

Use a Simple Email Format

With an increased use of mobile devices for previewing emails, there’s been a resurgence in old-school email design. Basic, unglamo... 0 Comments | Read More »

Make Advertising Easy

Make Advertising Easy

Consumers are exposed to a large volume of digital advertisements. But customers are still attracted to messages that are easy to re... 0 Comments | Read More »

Keep Your Reviews on Your Site

Keep Your Reviews on Your Site

Make sure that your reviews are not separate from your product pages. Reviews companies sometimes implement the reviews on a subdoma... 0 Comments | Read More »

Review Your Credit Card Processing Statement

Review Your Credit Card Processing Statement

You should periodically review your credit-card processing statement. If you need to, get professional help from a knowledgeable CP... 0 Comments | Read More »

Add Advertising Continuity

Add Advertising Continuity

Many online marketers create amazing PPC ad copy. But if the landing page on the other side of the link does not deliver what the ad... 0 Comments | Read More »

Add Subscriptions Gently

Add Subscriptions Gently

Product and service subscriptions give ecommerce businesses a reliable flow of revenue, predictable inventory requirements, and the ... 0 Comments | Read More »

Reward Customers

Reward Customers

Long-term interactions are good for merchants and good for customers. But the first step and the first few deliveries can be crucial... 0 Comments | Read More »

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