The eCommerce Minute Episodes
Emphasize Landing Pages
Landing pages may be the most critical element in converting email traffic of any kind. The flow-through from the email to the landi... 0 Comments | Read More »
Growing Your Email List
An email list always should be growing and improving. From a marketing perspective, list growth starts with excellent content. Getti... 0 Comments | Read More »
Increase Conversions with Alternate Payment Methods
If you’re not offering several payment methods during checkout, you’re losing business. Aside from the standards – MasterCard and Vi... 0 Comments | Read More »
Increase Newsletter Sign Up
Given the importance of email in converting traffic, it’s worth considering giving your newsletter sign up more prominence. On most ... 0 Comments | Read More »
Offer Guest Checkout Option
Many consumers will not purchase through a website if it requires them to register first. Be sure to offer the option to check out a... 0 Comments | Read More »
Create Retargeting Campaigns
Your opportunity to convert a shopper into a customer does not end when the shopper abandons your site. The shopper may return later... 0 Comments | Read More »
Product Reviews Build Consumer Trust
Product reviews can help your customers make good buying choices. A 2009 study from The Nielsen Company found that some 70 percent o... 0 Comments | Read More »
Product Images: Bigger Is Better
Product images are among the most effective ways to communicate with customers on an ecommerce site. If the product is not impressiv... 0 Comments | Read More »
Deliver Consistent Messaging Across All Channels
It is no longer good enough to just provide a standalone online store, and then have it operate in a silo alongside physical stores,... 0 Comments | Read More »
Spruce Up Your Pitch
Ecommerce merchant Jamie Salvatori advises website owners to use slower months to spruce up their web pages. “The summer is a bit sl... 0 Comments | Read More »
Make Your Site Part of Your Media Plan
Eighty percent of shoppers begin their searches on retail websites, which makes your website your front line of consumer engagement.... 0 Comments | Read More »
Video: An Inexpensive Way to Advertise
Online merchant Dean Blakeslee recommends the use of video for paid advertising. “Video seems to be a great way to generate traffic,... 0 Comments | Read More »
Find Your Company's Voice
Distinguish yourself from thousands of website competitors by finding your voice. It is your company's unique spin on selling produc... 0 Comments | Read More »
Add Personality to Your Blog
Personality is an essential ingredient to a successful blog. Have your bloggers introduce themselves through an “About” page, and ha... 0 Comments | Read More »
Incorporate a Blog Into Your Site
In most cases, it's best to incorporate your blog into the main www subdomain of your primary domain name. Other people will link to... 0 Comments | Read More »
Establish Your Own Blog URL
It’s very foolish not have your own domain name on your blog. For instance, if you have “mycompany.wordpress.com” or “mycompany.blog... 1 Comments | Read More »
Protect Your Site Against Fraud
Be sure your website is taking the necessary precautions to protect against fraudulent charges. As ecommerce grows, so does the numb... 0 Comments | Read More »
Use Your Blog to Engage and Inspire
Blogs occupy a special place in the heart of search engines — Google in particular — where blog content gets additional rankings ben... 0 Comments | Read More »
Speed Up Page Load Times
In the spring of 2010, Google announced it would factor page speed more heavily into its search ranking algorithm. If your web pages... 0 Comments | Read More »
Blog for Additional Visibility
One benefit to blogging is you get additional visibility in Google blog search, and then Google blog search results oftentimes gets ... 0 Comments | Read More »
Connect with us