Storyline Episodes
Social Media Made Simple
Social media sites like Facebook, MySpace, YouTube, Flickr and blogs consistently rank high in search results. This means you have m... 0 Comments | Read More »
Pay-per-click Advertising: Try The Home Page For A Landing Page
Over the last couple years a lot of emphasis has been put on creating the perfect pay-per-click landing page. The overall landing pa... 0 Comments | Read More »
Conversion: Proflowers.com Ranks High
When Nielsen Online releases its list of highest converting ecommerce websites, Proflowers.com is frequently in the top ten. The lat... 0 Comments | Read More »
Five Fast Steps to Improve Website Usability
Problem: Your website doesn't work like it should, and every day you're losing sales because of it. As much as you'd like to take th... 0 Comments | Read More »
Social Commerce For Social Media
Recently, application developers and shopping carts have been working on apps that monetize social media sites more directly than wi... 0 Comments | Read More »
Gift Certificates Create Automatic New Customers
Electronic gift certificates can be a great way to acquire new customers. When an existing customer buys one for a friend, the frien... 0 Comments | Read More »
Field Test: Shopping Carts, Part One Of Three
In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions around... 0 Comments | Read More »
Blogs and Email: A One-Two Marketing Punch
I have long been an advocate of using blogs and email as complementary online marketing strategies. Blogs serve a customer acquisiti... 0 Comments | Read More »
Pay-Per-Click Tools Improve Productivity
Daily pay-per-click management routine is not a lot of fun. Thankfully, there are a few tools out there that make the work much more... 0 Comments | Read More »
Conversion Report Card: Folica.com
Folica.com is an online beauty retailer that is achieving success through the implementation of a unique business model that include... 0 Comments | Read More »
Shopping Search Engines: Six To Consider
If you consider yourself an online retailer, you most likely are familiar with the major pay-per-click (PPC) search-advertising prov... 0 Comments | Read More »
Lessons Learned: Scanpancookware.com Owner Allan Regenbaum
"Lessons Learned" is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this... 0 Comments | Read More »
Effective Tools to Detect Stolen Credit Cards, Part 3 of 3
This is the third and final installment in a series outlining and explaining tools to identify and prevent credit card fraud. Previo... 0 Comments | Read More »
Effective Tools to Detect Stolen Credit Cards, Part 2 Of 3
Many online merchants are already on board with fraud-detection technology. To fill in the gaps, here is part two of a comprehensive... 0 Comments | Read More »
SEO Report Card: Pawleyfarm.com
This month's report card website is Pawleyfarm.com, a small site that sells personalized country photographs and note cards. The hom... 0 Comments | Read More »
International Section For Your Website
If you are interested in exporting your products Internationally, consider setting up an International web section of your site. Th... 0 Comments | Read More »
Effective Tools To Detect Stolen Credit Cards, Part One Of Three
There are hundreds of branded tools that ecommerce merchants can turn to for help in catching fraudulent credit card orders. 0 Comments | Read More »
Bells And Whistles, Or Accessibility Stop Signs?
Something to keep in mind is that while you might find a catchy tune or nifty Flash animation appealing on your home page, you may b... 0 Comments | Read More »
When SEO Isn't Really SEO
A potential client recently asked a good question. She regularly reads various search-engine-optimization websites, and she was conf... 0 Comments | Read More »
Visual Bookshelf Taps Into Social Networking
For those who are regular visitors to Facebook, you may have come across an application called Visual Bookshelf. It allows Facebook ... 0 Comments | Read More »
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