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SEO Report Card: Starwest-botanicals.com

SEO Report Card: Starwest-botanicals.com

Starwest Botanicals’ home page begins with this statement: “Starwest Botanicals is your on-line supply source for bulk herbs and nat... 0 Comments | Read More »

Social Media Marketing

Social Media Marketing

Something my employer at Bizzuka said recently sparked my thinking. 0 Comments | Read More »

PCI Report Card: Merchant X (A Photography Accessory Retailer)

PCI Report Card: Merchant X (A Photography Accessory Retailer)

Welcome to the inaugural PCI Report Card. In previous Practical eCommerce report cards, we’ve always been clear about the name of th... 0 Comments | Read More »

Product Pages: 6 Tips to Transform Them Into "Sales Magnets"

Product Pages: 6 Tips to Transform Them Into "Sales Magnets"

Oftentimes a site owner will pour his heart into a home page. And this is rightly so. If a shopper isn't hooked on your home page, h... 0 Comments | Read More »

Landing Pages: Five Pointers to Boost Conversions

Landing Pages: Five Pointers to Boost Conversions

Website traffic is up. Your pay-per-click (PPC) ads are receiving traffic, and you’re reaching your monthly budget. Sounds like your... 0 Comments | Read More »

Open-Source Alternatives To Microsoft Office, Part I

Open-Source Alternatives To Microsoft Office, Part I

Ten years ago, a tiny software community launched free Microsoft-like programs for those with UNIX or Linux computer operating syste... 0 Comments | Read More »

Open-Source Alternatives To Microsoft Office, Part II

Open-Source Alternatives To Microsoft Office, Part II

In part I of this series we looked at why the use of open-source software is now gaining momentum. Here, we take a look at some of t... 0 Comments | Read More »

Pirated Software Rampant Among Personal Computer Users

Pirated Software Rampant Among Personal Computer Users

To somebody who has never owned or made his living creating and licensing intellectual property, it may not be a big deal. 0 Comments | Read More »

Advertising in Recession Leads to Competitive Advantage

Advertising in Recession Leads to Competitive Advantage

Economic anxiety and a lack of insight have prompted some online retailers to slash their advertising budgets. However, when fewer o... 0 Comments | Read More »

SEO: Buying Links is Risky Business

SEO: Buying Links is Risky Business

Garnering inbound links from websites with good PageRank is a mainstay of search engine optimization. Links are like votes for a giv... 0 Comments | Read More »

Coordinate Pay-per-click Advertising With SEO Efforts

Coordinate Pay-per-click Advertising With SEO Efforts

The goal of a pay-per-click advertising campaign is to attract qualified traffic to a website in an effort to have searchers convert... 0 Comments | Read More »

Yahoo! Store Users: SSL Servers are Moving

Yahoo! Store Users: SSL Servers are Moving

Yahoo! Merchant Solutions, a leading ecommerce provider, is migrating its secure socket layer (SSL) certificates to new servers, imp... 0 Comments | Read More »

6 Quick Tips to Capture Those Holiday Sales Now

6 Quick Tips to Capture Those Holiday Sales Now

Holiday shopping is well underway this year, which means many consumers have already begun looking for those special gifts. And many... 0 Comments | Read More »

Cart of the Week: Mountain Commerce Emphasizes Search Engine Friendliness

Cart of the Week: Mountain Commerce Emphasizes Search Engine Friendliness

Practical eCommerce counts over 300 different shopping cart platforms. In this ongoing “Cart Of The Week” feature, we profile—but no... 0 Comments | Read More »

Legal: “Terms and Conditions” Protect Your Online Business

Legal: “Terms and Conditions” Protect Your Online Business

So you have your ecommerce website up and running, and you wonder if you need any specific terms and conditions to govern transactio... 0 Comments | Read More »

Christmas Is Coming: Six Quick Online Marketing Tips

Christmas Is Coming: Six Quick Online Marketing Tips

Christmas is coming. And now is the time for you to take a hard look at your current search engine marketing campaigns. With billion... 0 Comments | Read More »

Magento's iPhone Theme: Mobile Commerce for the Masses?

Magento's iPhone Theme: Mobile Commerce for the Masses?

Magento Commerce, an open source ecommerce platform, has introduced an Apple iPhone specific theme that is potentially the first ste... 0 Comments | Read More »

Great Ideas for The Holidays: Part 1

Great Ideas for The Holidays: Part 1

For many merchants, the holiday season is the largest sales period of the year. In this “Great Ideas for the Holidays” series, we’ll... 0 Comments | Read More »

Review: Google Insights Can Help Merchants Optimize PPC/SEO Campaigns

Review: Google Insights Can Help Merchants Optimize PPC/SEO Campaigns

Google Insights, a free and relatively new research tool, provides detailed search data that can help online retailers improve their... 0 Comments | Read More »

Sharable Coupons Can Boost Sales

Sharable Coupons Can Boost Sales

What our friends and relations think matters to us. I care about what my wife thinks of my new shirt, and when I got a 12-inch table... 0 Comments | Read More »

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