Storyline Episodes
SEO Report Card: Starwest-botanicals.com
Starwest Botanicals’ home page begins with this statement: “Starwest Botanicals is your on-line supply source for bulk herbs and nat... 0 Comments | Read More »
Social Media Marketing
Something my employer at Bizzuka said recently sparked my thinking. 0 Comments | Read More »
PCI Report Card: Merchant X (A Photography Accessory Retailer)
Welcome to the inaugural PCI Report Card. In previous Practical eCommerce report cards, we’ve always been clear about the name of th... 0 Comments | Read More »
Product Pages: 6 Tips to Transform Them Into "Sales Magnets"
Oftentimes a site owner will pour his heart into a home page. And this is rightly so. If a shopper isn't hooked on your home page, h... 0 Comments | Read More »
Landing Pages: Five Pointers to Boost Conversions
Website traffic is up. Your pay-per-click (PPC) ads are receiving traffic, and you’re reaching your monthly budget. Sounds like your... 0 Comments | Read More »
Open-Source Alternatives To Microsoft Office, Part I
Ten years ago, a tiny software community launched free Microsoft-like programs for those with UNIX or Linux computer operating syste... 0 Comments | Read More »
Open-Source Alternatives To Microsoft Office, Part II
In part I of this series we looked at why the use of open-source software is now gaining momentum. Here, we take a look at some of t... 0 Comments | Read More »
Pirated Software Rampant Among Personal Computer Users
To somebody who has never owned or made his living creating and licensing intellectual property, it may not be a big deal. 0 Comments | Read More »
Advertising in Recession Leads to Competitive Advantage
Economic anxiety and a lack of insight have prompted some online retailers to slash their advertising budgets. However, when fewer o... 0 Comments | Read More »
SEO: Buying Links is Risky Business
Garnering inbound links from websites with good PageRank is a mainstay of search engine optimization. Links are like votes for a giv... 0 Comments | Read More »
Coordinate Pay-per-click Advertising With SEO Efforts
The goal of a pay-per-click advertising campaign is to attract qualified traffic to a website in an effort to have searchers convert... 0 Comments | Read More »
Yahoo! Store Users: SSL Servers are Moving
Yahoo! Merchant Solutions, a leading ecommerce provider, is migrating its secure socket layer (SSL) certificates to new servers, imp... 0 Comments | Read More »
6 Quick Tips to Capture Those Holiday Sales Now
Holiday shopping is well underway this year, which means many consumers have already begun looking for those special gifts. And many... 0 Comments | Read More »
Cart of the Week: Mountain Commerce Emphasizes Search Engine Friendliness
Practical eCommerce counts over 300 different shopping cart platforms. In this ongoing “Cart Of The Week” feature, we profile—but no... 0 Comments | Read More »
Legal: “Terms and Conditions” Protect Your Online Business
So you have your ecommerce website up and running, and you wonder if you need any specific terms and conditions to govern transactio... 0 Comments | Read More »
Christmas Is Coming: Six Quick Online Marketing Tips
Christmas is coming. And now is the time for you to take a hard look at your current search engine marketing campaigns. With billion... 0 Comments | Read More »
Magento's iPhone Theme: Mobile Commerce for the Masses?
Magento Commerce, an open source ecommerce platform, has introduced an Apple iPhone specific theme that is potentially the first ste... 0 Comments | Read More »
Great Ideas for The Holidays: Part 1
For many merchants, the holiday season is the largest sales period of the year. In this “Great Ideas for the Holidays” series, we’ll... 0 Comments | Read More »
Review: Google Insights Can Help Merchants Optimize PPC/SEO Campaigns
Google Insights, a free and relatively new research tool, provides detailed search data that can help online retailers improve their... 0 Comments | Read More »
Sharable Coupons Can Boost Sales
What our friends and relations think matters to us. I care about what my wife thinks of my new shirt, and when I got a 12-inch table... 0 Comments | Read More »
