Storyline Episodes
Cart of the Week: Sure Solutions’ Actinic Shopping Cart
Practical eCommerce counts over 300 different shopping cart platforms. In this, our “Cart Of The Week” feature, we’ll profile—but no... 0 Comments | Read More »
Credit Card Theft: Steps to Protect You and Your Customers
Having even one credit card number stolen from your site can tarnish your reputation and impact sales for years. It is important to ... 0 Comments | Read More »
Video Boosts Online Sales, Merchants Confirm
With the holidays ahead, and a new inflatable fruit cake product selling only sparsely, Seattle toy store Archie McPhee this week is... 0 Comments | Read More »
Survey: Female Shoppers are Influenced by Their Friends
Personal recommendations and coupons or flyers passed on by friends are key factors in how female shoppers select products, accordin... 0 Comments | Read More »
Secure Checkout Most Important in Attracting New Customers
A newly released consumer survey from Harris Interactive, a research firm, and Volusion, a hosted shopping cart company, suggests th... 0 Comments | Read More »
Boost Sales with Google SEO Tools
As search engines have gotten better at discovering web content in many forms, manually submitting to them has become less of a focu... 0 Comments | Read More »
Seven Tactics to Boost Online Banner-ad Response Rates
Ecommerce has been the great equalizer for retailers—a small book store in Iowa can oftentimes compete with Barnes & Noble, Bord... 0 Comments | Read More »
SEO Report Card: Icewraps.net
I went on a hike this weekend and it was a lot of fun—until the next day when I began to feel as if I had participated in something ... 0 Comments | Read More »
Web Widgets Come Of Age For Ecommerce Sites
For executives like Braden Hoeppner, director of web sales for optical store Coastalcontacts.com, today’s web widgets are a fast and... 0 Comments | Read More »
Camino Web Browser is Best in Mac Universe
The Camino Project released its newest version for Mac OS-X in September 2008. Version 1.6.4 of this union of Mozilla and Macintosh ... 0 Comments | Read More »
Video Boosts Sales for Online Retailers
At brick-and-mortar retailers, shoppers can stroll the isles, handle items, speak to clerks, and receive well placed merchandising m... 0 Comments | Read More »
Conversion Review: Coffee Purveyor Needs Clear Purchase Path
JL Hufford is a gourmet coffee company that started life with a small café in Seattle, Wash. The company went online six years ago a... 0 Comments | Read More »
Cart of the Week- MightyMerchant Offers Full-Service Ecommerce Platform
In this installment, we’ve featured MightyMerchant a hosted cart that offers store owners a flexible platform, a rich content manage... 0 Comments | Read More »
Direct Traffic is Better Than Google Traffic
Not all web traffic is equal and understanding the value of direct traffic can help online retailers hone their marketing. 0 Comments | Read More »
New PCI Compliance Standards Take Effect
The Payment Card Industry (PCI) Security Standards Council recently released a new version of its Data Security Standard (DSS), maki... 0 Comments | Read More »
SEO Report Card: Socialcouture.com Stresses Social Media
I like parties, and Social Couture is a high-end party supply website. On its corresponding MySpace site (always a good thing to hav... 0 Comments | Read More »
Online Retailers Want More Web Traffic
Preliminary results from a new Practical eCommerce survey showed that at least 63 percent of respondents thought traffic generation ... 0 Comments | Read More »
Trigger-Based Email Marketing Improves Sales and Customer Experience
Trigger marketing is the next step for the critical ecommerce function of automated email communications. While traditional automate... 0 Comments | Read More »
Quick Query: Pilot Identifies Niche With PDF Aviation Maps
In the United States there will be 590,349 pilots collectively flying some 28 million hours in 228,000 different aircraft this year ... 0 Comments | Read More »
Amazon Payment Service Allows for Advanced Options
Amazon.com has been offering a beta version of its Flexible Payment Service (FPS) to merchants for almost a year now. With many deve... 0 Comments | Read More »
