Storyline Episodes
Order Fulfillment: Keep It Simple And Beware Of All The Costs
I used to manage the fulfillment operations of a mid-size online retail company. We adopted the “Why” method to correct and eliminat... 0 Comments | Read More »
Interview: Comodo Exec On Extended Validation SSL Certificates
Like its SSL precursor, EV SSL certification encrypts customer inputted information and marks the page with a yellow padlock icon. U... 0 Comments | Read More »
The Challenges of Extended Validation SSLs
This piece, part two in Practical Ecommerce’s series on the new Extended Validation SSL certificates, looks at the challenges still ... 0 Comments | Read More »
Profile: Credit Card Veterans Will Target Experienced Merchants
If you’ve got John Waldron and Sloane Bouchever in a three-way on the phone, the best strategy is try and stay out of the way and ta... 0 Comments | Read More »
Ecommerce Know-How: Avoiding Chargebacks and Improving Business
Chargebacks are frustrating and expensive assaults on a retailer's bottom line. But practical and smart merchants can learn from som... 0 Comments | Read More »
Employing Social Media
This job posting arrived in my email inbox yesterday: “Responsibilities: Create and maintain MySpace, Live Spaces, Facebook, Bebo, M... 0 Comments | Read More »
Innovative Video Use Increases Conversions for Merchants
Visitors to RMTracking.com are greeted by a video host, positioned unobtrusively in the lower right of the home page. “Welcome to Ro... 0 Comments | Read More »
SEO Report Card: Pkging.com
Packaging becomes particularly important at this time of year when many of us are shipping gifts for the holidays. I’ve lived in sev... 0 Comments | Read More »
Cart of the Week: Volusion
Practical eCommerce counts over 300 different shopping cart platforms. In this, our “Cart Of The Week” feature, we’ll profile—but no... 0 Comments | Read More »
Keyword Research: Wordpot Rivals KeywordDiscovery, Wordtracker
While website architecture, link building, and template coding all affect search engine optimization, keyword research and placement... 0 Comments | Read More »
SEO Report Card: Starwest-botanicals.com
Starwest Botanicals’ home page begins with this statement: “Starwest Botanicals is your on-line supply source for bulk herbs and nat... 0 Comments | Read More »
Social Media Marketing
Something my employer at Bizzuka said recently sparked my thinking. 0 Comments | Read More »
PCI Report Card: Merchant X (A Photography Accessory Retailer)
Welcome to the inaugural PCI Report Card. In previous Practical eCommerce report cards, we’ve always been clear about the name of th... 0 Comments | Read More »
Product Pages: 6 Tips to Transform Them Into "Sales Magnets"
Oftentimes a site owner will pour his heart into a home page. And this is rightly so. If a shopper isn't hooked on your home page, h... 0 Comments | Read More »
Landing Pages: Five Pointers to Boost Conversions
Website traffic is up. Your pay-per-click (PPC) ads are receiving traffic, and you’re reaching your monthly budget. Sounds like your... 0 Comments | Read More »
Open-Source Alternatives To Microsoft Office, Part I
Ten years ago, a tiny software community launched free Microsoft-like programs for those with UNIX or Linux computer operating syste... 0 Comments | Read More »
Open-Source Alternatives To Microsoft Office, Part II
In part I of this series we looked at why the use of open-source software is now gaining momentum. Here, we take a look at some of t... 0 Comments | Read More »
Pirated Software Rampant Among Personal Computer Users
To somebody who has never owned or made his living creating and licensing intellectual property, it may not be a big deal. 0 Comments | Read More »
Advertising in Recession Leads to Competitive Advantage
Economic anxiety and a lack of insight have prompted some online retailers to slash their advertising budgets. However, when fewer o... 0 Comments | Read More »
SEO: Buying Links is Risky Business
Garnering inbound links from websites with good PageRank is a mainstay of search engine optimization. Links are like votes for a giv... 0 Comments | Read More »
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