Storyline Episodes
Coordinate Pay-per-click Advertising With SEO Efforts
The goal of a pay-per-click advertising campaign is to attract qualified traffic to a website in an effort to have searchers convert... 0 Comments | Read More »
Yahoo! Store Users: SSL Servers are Moving
Yahoo! Merchant Solutions, a leading ecommerce provider, is migrating its secure socket layer (SSL) certificates to new servers, imp... 0 Comments | Read More »
6 Quick Tips to Capture Those Holiday Sales Now
Holiday shopping is well underway this year, which means many consumers have already begun looking for those special gifts. And many... 0 Comments | Read More »
Cart of the Week: Mountain Commerce Emphasizes Search Engine Friendliness
Practical eCommerce counts over 300 different shopping cart platforms. In this ongoing “Cart Of The Week” feature, we profile—but no... 0 Comments | Read More »
Legal: “Terms and Conditions” Protect Your Online Business
So you have your ecommerce website up and running, and you wonder if you need any specific terms and conditions to govern transactio... 0 Comments | Read More »
Christmas Is Coming: Six Quick Online Marketing Tips
Christmas is coming. And now is the time for you to take a hard look at your current search engine marketing campaigns. With billion... 0 Comments | Read More »
Magento's iPhone Theme: Mobile Commerce for the Masses?
Magento Commerce, an open source ecommerce platform, has introduced an Apple iPhone specific theme that is potentially the first ste... 0 Comments | Read More »
Great Ideas for The Holidays: Part 1
For many merchants, the holiday season is the largest sales period of the year. In this “Great Ideas for the Holidays” series, we’ll... 0 Comments | Read More »
Review: Google Insights Can Help Merchants Optimize PPC/SEO Campaigns
Google Insights, a free and relatively new research tool, provides detailed search data that can help online retailers improve their... 0 Comments | Read More »
Sharable Coupons Can Boost Sales
What our friends and relations think matters to us. I care about what my wife thinks of my new shirt, and when I got a 12-inch table... 0 Comments | Read More »
Cart of the Week: Sure Solutions’ Actinic Shopping Cart
Practical eCommerce counts over 300 different shopping cart platforms. In this, our “Cart Of The Week” feature, we’ll profile—but no... 0 Comments | Read More »
Credit Card Theft: Steps to Protect You and Your Customers
Having even one credit card number stolen from your site can tarnish your reputation and impact sales for years. It is important to ... 0 Comments | Read More »
Video Boosts Online Sales, Merchants Confirm
With the holidays ahead, and a new inflatable fruit cake product selling only sparsely, Seattle toy store Archie McPhee this week is... 0 Comments | Read More »
Survey: Female Shoppers are Influenced by Their Friends
Personal recommendations and coupons or flyers passed on by friends are key factors in how female shoppers select products, accordin... 0 Comments | Read More »
Secure Checkout Most Important in Attracting New Customers
A newly released consumer survey from Harris Interactive, a research firm, and Volusion, a hosted shopping cart company, suggests th... 0 Comments | Read More »
Boost Sales with Google SEO Tools
As search engines have gotten better at discovering web content in many forms, manually submitting to them has become less of a focu... 0 Comments | Read More »
Seven Tactics to Boost Online Banner-ad Response Rates
Ecommerce has been the great equalizer for retailers—a small book store in Iowa can oftentimes compete with Barnes & Noble, Bord... 0 Comments | Read More »
SEO Report Card: Icewraps.net
I went on a hike this weekend and it was a lot of fun—until the next day when I began to feel as if I had participated in something ... 0 Comments | Read More »
Web Widgets Come Of Age For Ecommerce Sites
For executives like Braden Hoeppner, director of web sales for optical store Coastalcontacts.com, today’s web widgets are a fast and... 0 Comments | Read More »
Camino Web Browser is Best in Mac Universe
The Camino Project released its newest version for Mac OS-X in September 2008. Version 1.6.4 of this union of Mozilla and Macintosh ... 0 Comments | Read More »
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