Storyline Episodes
Lessons Learned: 3tailer Co-Founder Jon West
“Lessons Learned” is an occasional series where we ask experienced ecommerce merchants about their mistakes and successes. For this ... 0 Comments | Read More »
Mobile Commerce: 800 Million Untapped Users
Web-capable mobile handsets and their nearly 800 million users worldwide represent a significant and largely untapped market for eco... 0 Comments | Read More »
Online Reputation Management: Get Pro-Active
With billions of people online—and probably the same number of bloggers and social media participants—it’s imperative to take a pro-... 0 Comments | Read More »
Pay-Per-Click Report Card: Loriswigsite.com
Lori’s Wigsite sells various brands of wigs for men and women. The owner asked Practical eCommerce to review her pay-per-click marke... 0 Comments | Read More »
Quick Query: Guidance CTO on Importance of Social Media
Jon Provisor is co-owner and CTO of Guidance, which specializes in helping firms achieve the goal of marketing on social media sites... 0 Comments | Read More »
Use Comparison Shopping Sites To Boost Leads
Savvy online retailers can attract thrifty customers this holiday season with a sound comparison shopping strategy, but those mercha... 0 Comments | Read More »
Mobilizing The Web With Cascading Style Sheets
Benjamin Chui isn’t taking ecommerce sitting down. The founder of Ben’s Bargain Center is striding through San Francisco’s financial... 0 Comments | Read More »
Interactive Chat Improves Sales, Customer Service
Memorysuppliers.com offers more than just electronic-device memory cards. It also offers one-to-one, 24-hour-a-day chat. 0 Comments | Read More »
Exporting Requires Formal Agreements
When considering exporting to foreign markets, you must protect yourself legally. It is crucial that your business relationship with... 0 Comments | Read More »
Shopping Carts: The Umpteenth Time’s The Charm
Name: Chris “Cartel” English Title: Director of Online Sales Companies: HipHopNow, PetsRight, Ramco Worldwide URLs: Petsright.com (u... 0 Comments | Read More »
Social Media Made Simple
Social media sites like Facebook, MySpace, YouTube, Flickr and blogs consistently rank high in search results. This means you have m... 0 Comments | Read More »
Pay-per-click Advertising: Try The Home Page For A Landing Page
Over the last couple years a lot of emphasis has been put on creating the perfect pay-per-click landing page. The overall landing pa... 0 Comments | Read More »
Conversion: Proflowers.com Ranks High
When Nielsen Online releases its list of highest converting ecommerce websites, Proflowers.com is frequently in the top ten. The lat... 0 Comments | Read More »
Five Fast Steps to Improve Website Usability
Problem: Your website doesn't work like it should, and every day you're losing sales because of it. As much as you'd like to take th... 0 Comments | Read More »
Social Commerce For Social Media
Recently, application developers and shopping carts have been working on apps that monetize social media sites more directly than wi... 0 Comments | Read More »
Gift Certificates Create Automatic New Customers
Electronic gift certificates can be a great way to acquire new customers. When an existing customer buys one for a friend, the frien... 0 Comments | Read More »
Field Test: Shopping Carts, Part One Of Three
In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions around... 0 Comments | Read More »
Blogs and Email: A One-Two Marketing Punch
I have long been an advocate of using blogs and email as complementary online marketing strategies. Blogs serve a customer acquisiti... 0 Comments | Read More »
Pay-Per-Click Tools Improve Productivity
Daily pay-per-click management routine is not a lot of fun. Thankfully, there are a few tools out there that make the work much more... 0 Comments | Read More »
Conversion Report Card: Folica.com
Folica.com is an online beauty retailer that is achieving success through the implementation of a unique business model that include... 0 Comments | Read More »
