Practical Ecommerce

UserTesting.com Exec on Improving Site Conversions

Chris Hicken Knowing how consumers interact with an ecommerce site can be greatly beneficial. There’s a company that provides real-time user tests, where humans navigate through a site and record their experiences. The results can identify potential problems, which merchants can then correct to improve their conversion rates. The testing company is UserTesting.com. Its vice president of marketing, Chris Hicken, speaks with Practical eCommerce’s Kerry Murdock.


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