Balancing Usability with SEO; Expert Explains
Traffic from search engines remains crucial to most ecommerce merchants — in spite of the prominence of social media. But focusing too much on search engine optimization, to the detriment of shoppers, can actually harm a merchant’s business. Balancing SEO with usability is our topic today. To explain it, we are joined by Hamlet Batista, a pioneering SEO innovator and the founder of Hamlet Batista Group, an SEO consultancy. He speaks with Practical eCommerce’s Kerry Murdock.