Practical Ecommerce

PowerReviews CEO on ‘Fake’ Product Reviews

Pehr Luedtke Consumer product reviews, by most any measure, drive sales. But what happens if a review has been paid for? Or posted by a competitor, or by a company insider? Are those reviews fake? Questionable product reviews is our topic today. To help us understand it, we are joined by Pehr Luedtke. He’s CEO of PowerReviews, a leading product review platform.

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