Practical Ecommerce

Managing Tracking Tags; Exec Explains

Richard Last The tracking scripts on a website from third-party services, such as affiliate marketing companies, are called “tags.” Ecommerce sites can have dozens of tags. They oftentimes compete with each other, and they can violate a visitor’s privacy. Tag management is our topic today. To explain it, we are joined by Richard Last, a longtime ecommerce executive and, now, an advisor to TagMan, a tag management platform. He speaks with Practical eCommerce’s Kerry Murdock.


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