Practical Ecommerce

Monetate CEO on Ecommerce Personalization

David Brussin Retailers increasingly use data to personalize an online shopping experience. Geo location, shopping and browsing history, weather — all can impact how products are presented to online shoppers. Among the leaders in personalization technology is Monetate. Its co-founder and CEO, David Brussin, speaks with Practical eCommerce’s Kerry Murdock.


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