Practical eCommerce

 
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Create a Gift Center for the Holidays

Create a Gift Center for the Holidays

Try setting up a gift center on your site that directs visitors to your products. You can tell them who the product would make a gr... 0 Comments | Read More »

Offer Free Shipping For Holiday Sales

Offer Free Shipping For Holiday Sales

To help increase holiday sales and minimize shopping cart abandonment, offer free shipping. Offset the cost of the shipping by focu... 0 Comments | Read More »

Offer Guaranteed Delivery During the Holidays

Offer Guaranteed Delivery During the Holidays

Try offering guaranteed delivery for your customers during the holiday season, even if it means losing some margin on the sale. You... 0 Comments | Read More »

Using Social Networks and Blogs to Spread Your Marketing Message

Using Social Networks and Blogs to Spread Your Marketing Message

Try sharing information about your products through social networking sites and blogs. 0 Comments | Read More »

Give Customers Something to Rave About

Give Customers Something to Rave About

When a satisfied customer tells a friend about your business, they effectively become your salesman, spreading the good word about y... 0 Comments | Read More »

Integrate Your Campaigns

Integrate Your Campaigns

Try integrating all of your marketing campaigns, such as your website, newsletter, sms, and other promotions. 0 Comments | Read More »

Using Buddy Coupons

Using Buddy Coupons

Try using Buddy Coupons to get friends talking about what they are buying and where they are buying it. If they are talking about yo... 0 Comments | Read More »

Word-of-Mouth Marketing Using Exclusive Offers

Word-of-Mouth Marketing Using Exclusive Offers

Consider making secret or exclusive offers to attract more business, and support those offers with special landing pages. 0 Comments | Read More »

Word-of-Mouth Marketing 101

Word-of-Mouth Marketing 101

Word of mouth marketing is the art of using promotion, advertising, or other means to create a positive buzz about your store. 0 Comments | Read More »

China's M-Commerce Boom

China's M-Commerce Boom

If China is an example, U.S. merchants are laying the foundation for an m-commerce boom in 2013. 0 Comments | Read More »

Take Advantage of Carts with iPhone or Mobile Themes

Take Advantage of Carts with iPhone or Mobile Themes

Reaching mobile shoppers may be easier than some merchants think, because many shopping carts have iPhone or mobile themes already d... 0 Comments | Read More »

800 Million Untapped Customers? Maybe.

800 Million Untapped Customers? Maybe.

Each year there are more than 800 million mobile handsets sold worldwide. Those merchants that address this channel early will have... 0 Comments | Read More »

Mobile Internet is Now King

Mobile Internet is Now King

The iPhone's popularity has given a boost to mobile web browsing and this is a trend that online retailers should watch. 0 Comments | Read More »

Transform High-Performing Referrers into Affiliates

Transform High-Performing Referrers into Affiliates

Try using web analytics data to create an affiliate network by directly contacting the sites that are referring traffic to your site... 0 Comments | Read More »

Put Your Price in Your PPC Ad

Put Your Price in Your PPC Ad

When your goal is to sell, consider including your item's price right in the ad. 0 Comments | Read More »

Google Changes How it Determines Ad Quality

Google Changes How it Determines Ad Quality

Google has replaces its static, per-keyword quality score with a system that judges an ad's quality each time it matches a search qu... 0 Comments | Read More »

Great Ad and Web Copy Gives Your Marketing A Lift

Great Ad and Web Copy Gives Your Marketing A Lift

Consider trying a few versions of your pay per click ad, and focus your attention on those ads that get the best click-through rates... 0 Comments | Read More »

Use Forecasting Tools For Flawless Keyword Buying

Use Forecasting Tools For Flawless Keyword Buying

Google, Yahoo!, MSN, and other leading search engines all offer keyword research forecasting tools that can help you pick just the r... 0 Comments | Read More »

Web Browsers That Increase Your Productivity

Web Browsers That Increase Your Productivity

Web browsers are becoming increasingly useful and increasingly sophisticated. 0 Comments | Read More »

Connect With Prospects After They Leave Your Site

Connect With Prospects After They Leave Your Site

Consider automated chat services, such as UpSellIt's SMARTagent, to connect with prospects AFTER they leave your site. 0 Comments | Read More »

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