Don't Undervalue Your Business
Don’t undervalue your time, services and products. People are generally willing to pay that little bit extra if they know they will be dealt with in a friendly, personable and yet professional manner. Undercutting your competitor’s prices might well result in more sales, but that only takes up more of your time and you'll quickly start neglecting your customers who otherwise might have provided you with years of business. Try spending your energy to build customer relationships instead of cutting your price
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