Display Advertising Can Boost Traffic
Two recent studies determined that display advertising can significantly boost search-engine-derived traffic, potentially making display ads as effective or even more effective than search engine marketing or optimization for some ecommerce segments. The implication is that for some ecommerce merchants, particularly those in the business-to-business realm, display advertising is likely to be an effective way to increase search engine traffic, not to mention direct traffic.
0 Comments
Connect with us