Use CPC For Brand Exposure
Cost-per-click ads can be a great way to promote your brand and optimize your online campaigns. There are cases where you can pay for display ads on a cost-per-click basis, and only pay on the click-through. If you are an online merchant, it may be in your best interest to do a cost-per-click campaign where you have a branding ad, because you can get a lot of free branded exposures without ever driving a click.
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