Optimize Your Site For Bing

Once you have provided good content for your human site visitors, there are at least three things you should do to pave the way for Bing's search algorithms.

One: Have a good site map. There are some indications that Bing's search algorithms might be more dependent on site maps than Google's algorithms and search bots.

Two: Use keywords in sub-domains. Bing favors sites that have the search term in the domain or sub-domain.

And three: Write good code. Bing seems to be less tolerant of poorly composed, non-standards-compliant HTML.

Podcast: The eCommerce Minute | Tags: Marketing, bing, Search Engine Optimization

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