Coupons Help Reduce Cart Abandonment

It's a fact that coupons help to increase conversions and reduce cart abandons. Coupons and discounts are also a great way to get viral traffic and email buzz. Make your offer accessible and enticing, with strict deadlines. Also, make sure that discount details are clear, and that you have a separate page explaining in simple terms any qualifications or restrictions around the special. Try offering coupons and discounts and see if it helps to reduce shopping cart abandonment.

Podcast: The eCommerce Minute | Tags: Marketing, Conversion, coupons

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